Guest Engagement Lifecycle Marketing Manager

Plein Air Agency

Guest Engagement Lifecycle Marketing Manager leading strategic guest engagement initiatives at Plein Air Agency LLC. Responsible for omnichannel program planning, execution, and performance measurement.

Posted 4/24/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization
Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies
Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue
Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships
Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities
Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints
Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels
Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery
Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations
Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation
Provide guidance and support to junior team members including Coordinators and Specialists
Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field
4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing execution
Experience working with enterprise engagement platforms such as Braze, Attentive, Sparkfly, or similar tools
Proven ability to manage and optimize cross-channel marketing programs at scale
Strong client-facing experience with a demonstrated ability to build trusted, consultative relationships
Exceptional written, verbal, and presentation skills
Strong project management skills and experience leading cross-functional teams
Highly organized, detail-oriented, and results-driven
Proficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)

Benefits

Comp & perks

Professional Development & Growth
Competitive salary structure
Clear pathway to Senior Manager and Director-level roles within Guest Engagement and broader marketing leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementCRM marketingcross-channel marketingdata analysisperformance measurementcreative brief developmentcustomer engagementresource planningproject management

Soft Skills

client-facing experiencerelationship buildingcommunication skillspresentation skillsorganizational skillsdetail-orientedresults-drivenmentoringcollaborationcontinuous improvement