Plein Air Agency

Senior Analyst, Marketing, Business and Media Analytics

Plein Air Agency

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

Tech Stack

BigQuerySQLTableau

About the role

  • Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams.
  • Own the narrative behind the data—turning complex datasets into clear, actionable client stories.
  • Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals.
  • Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting.
  • Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI.
  • Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy.
  • Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms.
  • Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV.

Requirements

  • Bachelor’s degree in Business, Marketing, Analytics, Statistics, or related field.
  • 5+ years of progressive analytics experience, preferably in an agency, consulting, multi-client, or multi-brand setting.
  • Restaurant, or retail analytics experience is highly valued.
  • Proficiency in SQL, Excel, BigQuery, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker).
  • Strong grasp of marketing and media metrics (e.g., CPA, ROAS, CTR, conversion rate).
  • Ability to balance analytical depth with client-facing clarity—great storytelling with data.
  • Experience managing multiple priorities and deadlines across client accounts.
Benefits
  • Flexibility
  • Opportunity to influence real business outcomes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
analyticsdata analysisdata validationguest segmentationperformance reportingcampaign performance analysisfinancial analysismarketing metricsdata storytellingROI optimization
Soft Skills
client-facing communicationstorytellingprioritizationtime managementstrategic partnership