Marketing Analyst
Plein Air Agency
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Build and evolve guest profiles and segments using behavioral, transactional, and campaign data
- Analyze campaign performance and optimization opportunities across acquisition, retention, loyalty, and lifecycle programs
- Conduct basket analysis, cross-shopping analysis, and product insights to inform marketing strategy and promotional planning
- Partner with Guest Engagement and Strategy teams to translate marketing questions into clear insights and recommendations
- Identify opportunities to improve targeting, personalization, and message relevance based on guest behavior
- Evaluate test-and-learn initiatives (A/B tests, offer strategies, channel experiments) and clearly communicate impact
- Develop story-driven dashboards and presentations that help marketers and clients understand what’s happening and what actions to take
- Work hands-on with data to pull, clean, and shape datasets as needed to support analysis (with an emphasis on outcomes, not tools)
Requirements
- 4+ years of experience in marketing analytics, customer/guest insights, or strategy analytics
- Prior experience in Marketing, Agency, or Consulting environments strongly preferred
- Hands-on experience analyzing guest/customer behavior, campaigns, and lifecycle performance
- Strong understanding of marketing metrics such as acquisition, retention, loyalty, repeat behavior, and offer performance
- Experience building dashboards and storytelling views for marketers and business stakeholders
- Comfortable working independently and owning analyses end-to-end
- Non negotiable: Working knowledge of SQL for querying and shaping data
- Non-Negotiable: Experience using BI tools (Power BI, Tableau, Looker, or similar) to communicate insights
- Familiarity with CRM, CDP, loyalty, or digital marketing platforms
- Exposure to Python or advanced analytics is a plus, but not required
- Strong preference for candidates with experience in Retail, Hospitality, or Restaurant brands
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticscustomer insightsstrategy analyticsSQLA/B testingdashboard buildingdata cleaningdata shapingbehavioral analysiscampaign performance analysis
Soft Skills
independent workcommunicationstorytellinganalytical thinkingcollaboration