VP, Revenue Strategy
PlayOn! Sports
full-time
Posted on:
Location Type: Hybrid
Location: Alpharetta • United States
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Job Level
About the role
- Build the foundational systems, tools, and processes required to support a high-functioning national ad sales organization across pricing, packaging, planning, approvals, execution, and measurement.
- Establish strong operating rhythms and clear swim lanes across Sales, Client Strategy, Ad Ops, Research, Product, and Marketing to improve speed, quality, and accountability.
- Develop scalable frameworks for inventory forecasting, pricing strategy, rate card governance, and media planning that balance market demand, delivery reality, and business goals.
- Translate existing and emerging ad products across MaxPreps, GoFan, and NFHS Network into sellable, executable offerings with clear positioning, specs, workflows, and ownership.
- Build and mentor a high-performing team responsible for planning, packaging, proposal support, and strategic partnerships.
- Own the strategic and operational infrastructure that supports monetization across MaxPreps and the broader PlayOn portfolio.
- Create repeatable processes for proposal development, pricing approvals, inventory allocation, and post-sale handoff.
- Partner with Sales leadership to identify revenue gaps, unlock new packaging opportunities, and improve speed to market.
- Work cross-functionally with Ad Ops, Client Strategy, Product, Research, and Marketing to ensure products are executable, measurable, and well-positioned.
- Support the creation and implementation of client and/or company-specific measurement initiatives.
- Recruit, coach, and develop a high-performing team with strong standards for quality, speed, and collaboration.
Requirements
- Bachelor's Degree and 7+ years of experience in digital media, advertising, revenue strategy, sales planning, monetization, or a related commercial operations function.
- A demonstrated track record of building scalable pre-sale and post-sale systems in a fast-moving media, ad tech, publisher, platform, or sports media environment.
- Deep experience with pricing strategy, rate card development, inventory management, packaging, proposal architecture, and commercial decision-making.
- Proven ability to lead cross-functional initiatives, influence senior stakeholders, and build high-performing teams in evolving environments.
- Comfort operating in ambiguity and creating structure where none exists, with a bias for action and speed without sacrificing quality.
- Strong commercial instincts and the ability to balance creativity with operational feasibility and margin discipline.
- Excellent written and verbal communication skills, especially in translating complexity into clear sales narratives and internal processes.
- Interest in high school sports, community-based storytelling, and the broader sports marketplace.
- Strong presentation and storytelling skills, with proficiency in Pitch.com, PowerPoint, Keynote, or similar tools.
- Deep familiarity with the digital advertising ecosystem, including display, video, social, branded content, sponsorships, audience targeting, and measurement.
- Strong executive presence and the ability to earn trust with both senior leadership and frontline sellers.
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
pricing strategyrate card developmentinventory managementpackagingproposal architecturecommercial decision-makingscalable systemsmeasurement initiativesrevenue strategysales planning
Soft Skills
leadershipcollaborationcommunicationstorytellinginfluenceproblem-solvingadaptabilityteam developmentstrategic thinkingoperational feasibility
Certifications
Bachelor's Degree