Director, Marketing Analytics
PlayOn! Sports
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Unify & Analyze Data Across Brands: Integrate and interpret complex data sources from NFHS Network, MaxPreps, and GoFan to build a holistic view of our marketing performance.
- User-Level Analysis for Growth: Conduct deep, user-level analysis to identify behavioral trends, uncover retention and engagement drivers, and inform strategies that increase ARPU.
- Executive-Level Data Visualization & BI Adoption: Leverage the company’s new business intelligence tools to create clear, actionable dashboards and guide the Marketing team’s transition away from manual reporting.
- Incrementality & Channel Effectiveness: Design and execute controlled experiments, analyze lift, and measure the incremental impact of marketing channels and campaigns to identify optimization opportunities.
- Marketing Analytics Roadmap & Strategy: Own and maintain the Marketing Analytics roadmap, defining the long-term vision, priorities, and sequencing of analytics capabilities to support business goals, scale measurement maturity, and maximize impact across the organization.
- Attribution & Media Investment: Refine attribution models to assess cross-channel contribution, understand the customer journey, and inform high-ROI media allocation decisions.
- Opportunity Identification: Surface marketing opportunities across our brand portfolio through proactive analysis and insights.
- Data Evangelism: Champion the use of data across the Marketing team, embedding measurement and insight into strategic planning, creative development, and program-level decision-making.
Requirements
- 7+ years of experience in marketing analytics, business intelligence, or related data strategy roles, with a focus on digital marketing performance.
- Expertise in BI tools (e.g., Sigma, Looker, Tableau, Power BI) and advanced Excel/Google Sheets; Strong SQL skills required.
- Experience designing and evaluating multi-channel attribution models, incrementality tests, and marketing mix analyses to inform investment decisions.
- Strong background in experiment design, statistical analysis, and data storytelling, with ability to assess lift, causality, and impact.
- Proven ability to translate complex multi-source datasets into clear actionable insights for senior and executive stakeholders.
- Experience operating across multiple brands, data systems, and cross-functional teams in fast-paced, evolving environments.
- Excellent communication skills with a demonstrated ability to influence and align stakeholders without direct authority.
- Familiarity with lifecycle, CRM, and paid media platforms (e.g., email, subscription funnels, paid social/search) and the data they generate.
- Experience defining and prioritizing analytics roadmaps or measurement strategies aligned to business goals.
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsbusiness intelligenceSQLexperiment designstatistical analysisdata storytellingmulti-channel attribution modelsincrementality testsmarketing mix analysesdata integration
Soft Skills
communication skillsinfluencestakeholder alignmentproactive analysisdata evangelismstrategic planningcreative developmentdecision-makingcollaborationadaptability