Senior User Acquisition Manager
PlayMe Studio
Growth Analyst / Researcher
PlayMe Studio
full-time
Posted on:
Location: 🇺🇦 Ukraine
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Conduct market and competitive research in various digital domains
- Track trends in digital products, mobile apps, technology, and consumer behavior
- Analyze marketing funnels (including quiz funnels), user onboarding flows, pricing models, and value propositions
- Use tools like AppMagic, SensorTower, SimilarWeb, Facebook Ads Library to collect and analyze data
- Deliver clear research reports, insights, and strategic recommendations to product and marketing teams
- Identify product opportunities and growth zones and formulate data-driven hypotheses
- Perform ad-hoc research on potentially promising niches, channels, or formats
- Influence new product launches and continuous improvement of existing products as part of R&D and strategy
Requirements
- Strong analytical thinking — the ability to structure data, spot patterns, and derive insights
- Background in product analytics, digital marketing, or product management
- Skills in qualitative and quantitative research, hypothesis validation
- English level: Intermediate or higher — comfortable researching English-language sources and exploring product interfaces
- Experience with tools like AppMagic, SensorTower, Facebook Ads Library, SimilarWeb, Semrush
- Confident use of Google Sheets / Excel, Notion, and presentation tools
- Basic understanding of digital product metrics such as CAC, LTV, Retention, and Conversion Rate
- Clear and concise communication skills — both written and verbal
- Nice to have: Completed courses in product analytics, research, or digital marketing
