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Product Marketing Manager
PlayerDataProduct Marketing Manager leading the go-to-market strategy for PlayerData's expanding product suite. Crafting compelling narratives and managing product launches within sports technology.
About the role
Key responsibilities & impact- Lead the go-to-market strategy for PlayerData's expanding product suite.
- Develop clear, compelling positioning for each product.
- Own the go-to-market plan for each new product launch.
- Build and manage clear launch plans, timelines, dependencies, and communication rhythms.
- Develop sport-specific messaging and assets for each vertical.
- Build and maintain sales enablement materials for the commercial team.
- Write and produce product-focused content.
- Stay close to PlayerData coaches, athletes, and performance staff for market intelligence.
Requirements
What you’ll need- 3 to 6 years of experience in product marketing, ideally within sports technology, sports performance, or a related category.
- A master storyteller.
- A genuine understanding of the sports ecosystem.
- An expert in using modern AI tools.
- Strategic thinker who can hold the complexity of a multi-product platform.
- Highly organized with strong project management instincts.
- Comfortable getting stuff done in a fast-moving environment.
- Not afraid to take big swings and try new things.
- Experience collaborating with commercial and product teams.
- Personal background in sport as a player, coach, or administrator.
- Passionate about sports, coaching, and athlete development.
Benefits
Comp & perks- Competitive base salary
- Team performance bonus structure
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible PTO and remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategysales enablementcontent productionmarket intelligenceproject managementstrategic thinkingAI tools
Soft Skills
storytellingorganizational skillscollaborationadaptabilityinitiative