Playbook

Account Manager

• Own the full sales cycle from prospecting to close
• Build and manage outreach campaigns to high-value fitness and wellness creators
• Conduct discovery calls, demos, and strategic partnership conversations
• Hunt for and qualify target creators across databases and networks
• Close deals and hit revenue targets
• Refine our sales playbook based on what actually works in the field

Head of Creator Partnerships

Product Manager

• Own specific product areas related to creator onboarding, setup, and day-to-day use
• Turn user problems and feedback into clear product requirements
• Work with Design to shape simple, usable solutions
• Partner with Engineering to scope work and deliver in small, frequent releases
• Decide what to build now vs. later based on impact and effort
• Collaborate and co-own “net new” features with your Product peers
• Measure whether shipped work actually improved the experience
• Communicate decisions, tradeoffs, and outcomes clearly

Growth Marketing

• Launch and own high-impact growth experiments
• Double down on what works, kill what doesn't
• Build our growth function from scratch

Head of Creator Partnerships

Product Manager

Head of Growth