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SEO Executive
PLAY NORTHSEO Executive at Play North orchestrating strategies across On-Page, Off-Page, and Technical SEO. Collaborating with teams to drive international growth and analyze performance data.
About the role
Key responsibilities & impact- Execute a 360-degree SEO strategy by optimizing on-page content, coordinating off-page authority building, and identifying technical improvements.
- Monitor and analyze organic traffic and keyword rankings; explain the 'why' behind trends and provide actionable insights.
- Translate SEO strategy into detailed content briefs for writers, acting as the native-language gatekeeper for quality and search intent alignment.
- Assist in regular site audits using Screaming Frog.
- Work with the tech team to ensure schema markup, Core Web Vitals, and indexing issues are prioritized.
- Keep a pulse on the SEO landscape to reverse-engineer competitor growth tactics and stay ahead of algorithm shifts.
- Manage relationships with external partners and agencies to keep off-site activities and backlink profile on schedule.
Requirements
What you’ll need- Native-level fluency in Dutch, Finnish, or Portuguese, plus professional English proficiency for internal collaboration.
- 1 to 2 years of hands-on experience.
- Comfortable discussing metadata, backlink profiles, and crawl budgets.
- Experience with GA4, Google Search Console, and Screaming Frog.
- Proficiency in Ahrefs, Semrush, Wincher, or similar tools.
- Enjoys data analysis and has a natural curiosity for finding patterns and explanations for performance shifts.
- Solid understanding of how Generative AI and AI-driven search results (GEO) are changing the way users find information.
- Excellent communication skills and the ability to work cross-functionally with content and tech teams.
Benefits
Comp & perks- A hybrid working model.
- Competitive salary based on experience and qualifications.
- Brand new offices.
- Private parking.
- Private Health insurance.
- Wellness allowance up to €600 per year.
- Employee assistance program with Richmond Foundation.
- Birthday wishes with something special.
- Office lunches and daily nibbles such as fresh fruit and healthy snacks.
- Meal allowance.
- Lots of great company discounts.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEO strategyon-page optimizationoff-page authority buildingtechnical SEOmetadata managementbacklink profile analysisdata analysisGenerative AI understandingCore Web Vitalssite audits
Soft Skills
communication skillscross-functional collaborationcuriosityrelationship management