Plaud

Technical Product Marketing Manager

Plaud

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $150,000 - $180,000 per year

About the role

  • Own the messaging and positioning framework for the Plaud Developer Platform (Embedded SDK, OAuth App, Personal API/MCP/CLI) — translate technical capabilities into compelling value propositions that convert.
  • Maintain and update the Developer Platform website via Claude Code; coordinate asset production with design and engineering for all launch milestones (design partner launch, SaaStr, GA).
  • Develop and execute developer lifecycle email campaigns and onboarding flows (using AI writing tools for copy generation) to drive conversions.
  • Lead campaign briefs for regional and performance marketing; partner with DevRel on content strategy including blog posts, developer newsletter, and case studies.
  • Drive ongoing competitive intelligence and market positioning updates; produce customer stories and case studies from design partner relationships.

Requirements

  • 5+ years of B2B software experience, with at least 2 years in marketing at API or developer tools company; startup experience is strongly preferred.
  • Strong written communication - able to translate technical capabilities (APIs, SDKs) into developer value props without handholding from engineering.
  • AI-native: uses Claude, ChatGPT, or similar tools to scale their productivity, producing copy, strategy drafts, mockups, and has strong design taste and comfortable working in Figma.
  • Campaign execution and cross-functional coordination experience; familiar with content strategy, SEO/AEO fundamentals, and developer content formats (docs, tutorials, changelogs).
  • Bonus: Familiarity with Mintlify, GitHub, Claude Code, or other developer platform tooling.
Benefits
  • Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
  • 401(k) plan for full time employees with company matching.
  • Unlimited PTO, plus 13 paid holidays.
  • 12 weeks of paid time off to spend time with your new family, regardless of gender.
  • Minimum of 3x in office per week.
  • New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
  • Best office equipment. Annual offsites. Free office drinks and snacks.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B software experienceAPISDKcontent strategySEOAEOemail campaignsonboarding flowscopy generationcompetitive intelligence
Soft Skills
strong written communicationcross-functional coordinationdesign taste