Plaud

Influencer Manager

Plaud

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • 🇺🇸 United States

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Salary

💰 $130,000 - $180,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives.
  • Lead, mentor, and scale a high-performing influencer team.
  • Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.
  • Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
  • Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.
  • Build professional creator relationships based on trust, creativity, and measurable performance.
  • Own end-to-end execution: briefing, content review, approval, tracking, and optimization.
  • Coordinate product seeding, sample scripts, and content enablement.
  • Partner with Product Marketing to craft tailored messages for each vertical audience.
  • Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.
  • Maintain a performance dashboard.
  • Report weekly and monthly insights, learnings, and recommendations.
  • Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.
  • Collaborate with Marketing Team for testimonial and case-study content.
  • Work with Legal on contracts, compliance, usage rights, and disclosures.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
  • Proven experience leading a team.
  • Strong negotiation and long-term partnership-building skills.
  • Deep understanding of content performance levers.
  • Strong analytics, project management, communication, and cross-functional skills.
  • Ability to leverage AI to enhance work efficiency.
Benefits
  • Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
  • 401(k) plan for full time employees with company matching.
  • Unlimited PTO, plus 13 paid holidays.
  • 12 weeks of paid time off to spend with your new family, regardless of gender.
  • Minimum of 3x in office per week.
  • New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
  • Best office equipment. Annual offsites. Free office drinks and snacks.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketing strategycreator managementcontract negotiationperformance trackingOKR definitioncontent performance analysisproject managementdata analyticscontent reviewROI frameworks
Soft skills
leadershipmentoringrelationship buildingcommunicationnegotiationcreativitycollaborationtrustcross-functional skillsinsight reporting