Platinum Technologies

Digital Analyst

Platinum Technologies

full-time

Posted on:

Origin:  • 🇺🇸 United States • District of Columbia, Washington

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Salary

💰 $80,000 - $115,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudCyber SecurityDrupal

About the role

  • Lead web, social, and email channel analytics collection, interpretation, and reporting efforts.
  • Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform daily to long-term strategic decisions.
  • Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership.
  • Serve as analytics liaison to product owners, digital leads, and content teams.
  • Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making.
  • Deliver weekly/monthly insight summaries and trend analyses.
  • Recommend and/or validate changes to IA, UX, and content.
  • Collaborate cross-functionally to align analytics with design and content strategies.
  • Support UX testing and optimization with actionable insights.
  • Ensure data is used to inform, prioritize, and validate, not just justify.
  • Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements.
  • Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations.
  • Collaborate on cross-team initiatives involving surveys, feedback tools, and/or chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data.

Requirements

  • 5+ years of experience
  • Google Analytics 4 (GA4)
  • Power BI
  • Siteimprove
  • Sprinklr (or other enterprise social media analytics)
  • GovDelivery (or other bulk email analytics)
  • Excel/Google Sheets
  • Crazy Egg, Hotjar, or similar behavioral tools
  • Drupal reporting familiarity
  • Must be able to obtain and maintain a Public Trust
  • Excellent written and verbal communication skills
  • Familiarity with usability testing methods (desired)
  • Familiarity with online survey tools (Medallia, for example) (desired)
  • Experience with A/B testing design and analysis (desired)