Platinum Technologies

Analyst

• Lead web, social, and email channel analytics collection, interpretation, and reporting efforts.
• Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform daily to long-term strategic decisions.
• Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership.
• Serve as analytics liaison to product owners, digital leads, and content teams.
• Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making.
• Deliver weekly/monthly insight summaries and trend analyses.
• Recommend and/or validate changes to IA, UX, and content.
• Collaborate cross-functionally to align analytics with design and content strategies.
• Support UX testing and optimization with actionable insights.
• Ensure data is used to inform, prioritize, and validate, not just justify.
• Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements.
• Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations.
• Collaborate on cross-team initiatives involving surveys, feedback tools, and/or chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data.

Digital Analyst