PlatformQ

Marketing Analytics Manager

PlatformQ

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own marketing performance reporting across programs, campaigns, and channels, ensuring clarity, accuracy, and consistency
  • Design and maintain dashboards and reporting frameworks that communicate performance, impact, and trends to internal and external stakeholders
  • Proactively analyze performance to identify risks, opportunities, and optimization recommendations tied to business goals
  • Lead partner and client reporting, translating data into clear, strategic narratives and presentations
  • Conduct audience, cohort, and behavioral analysis to inform targeting, messaging, and content strategy
  • Partner cross-functionally to define analytics requirements, improve data quality, and support testing and measurement efforts
  • Set performance benchmarks, monitor results, and recommend course corrections as needed
  • Champion a data-informed culture by guiding stakeholders on metrics, insights, and best practices

Requirements

  • 5+ years of experience in marketing analytics, performance reporting, or digital analytics
  • Strong analytical skills and experience working with data and analytics tools/software
  • Demonstrated ability to independently lead analysis from question definition through recommendation
  • Strong analytical skills with the ability to synthesize complex data into clear insights
  • Strategic thinker with high attention to detail and strong business context
  • Clear, confident communicator across technical and non-technical audiences
  • Experience in healthcare, pharma, or medical education preferred
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsperformance reportingdigital analyticsdata analysisaudience analysiscohort analysisbehavioral analysisdata quality improvementperformance benchmarkingdata synthesis
Soft Skills
analytical skillsstrategic thinkingattention to detailcommunication skillsleadershipproblem-solvingcollaborationpresentation skillsstakeholder engagementdata-informed decision making