Performance Marketing

• As a Performance Marketing Manager - B2B SaaS, you will play a key role in scaling our digital marketing strategy.
• You will be responsible for planning, executing and optimizing our campaigns on Google, Bing and LinkedIn.
• You will implement marketing automations for effective lead nurturing and bring creative ideas to improve performance.
• With data-driven performance tracking, conversion optimization and innovative growth strategies, you will ensure our brand reaches the right audiences.
• Campaign management: planning, execution and optimization of paid media campaigns (Google, LinkedIn, Bing).
• Strategy development: cross-channel concepts (Search, Display, Video) with a focus on lead generation and customer acquisition.
• Performance tracking: analysis using GA4, attribution & HubSpot, and ROI/ROAS evaluation for data-driven optimization.
• Conversion optimization: A/B testing, funnel optimization and UX analyses to increase trial and lead conversions.
• Innovation: introducing new channels, formats and audience strategies as well as conducting competitive and market analyses.

Performance Marketing Manager – B2B SaaS

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