Planted

Performance Marketing Manager – B2B SaaS

Planted

full-time

Posted on:

Location Type: Hybrid

Location: Köln • 🇩🇪 Germany

Visit company website
✨ AI Apply
Apply

Job Level

JuniorMid-Level

Tech Stack

PythonSQL

About the role

  • As a Performance Marketing Manager - B2B SaaS, you will play a key role in scaling our digital marketing strategy.
  • You will be responsible for planning, executing and optimizing our campaigns on Google, Bing and LinkedIn.
  • You will implement marketing automations for effective lead nurturing and bring creative ideas to improve performance.
  • With data-driven performance tracking, conversion optimization and innovative growth strategies, you will ensure our brand reaches the right audiences.
  • Campaign management: planning, execution and optimization of paid media campaigns (Google, LinkedIn, Bing).
  • Strategy development: cross-channel concepts (Search, Display, Video) with a focus on lead generation and customer acquisition.
  • Performance tracking: analysis using GA4, attribution & HubSpot, and ROI/ROAS evaluation for data-driven optimization.
  • Conversion optimization: A/B testing, funnel optimization and UX analyses to increase trial and lead conversions.
  • Innovation: introducing new channels, formats and audience strategies as well as conducting competitive and market analyses.

Requirements

  • Education: Degree in Marketing, Business Administration or similar, plus at least 2 years of experience in performance marketing, ideally in a B2B SaaS environment.
  • Expertise: Proven experience managing Google Ads (Search, Display, YouTube, Performance Max) and LinkedIn campaigns (ABM, Sponsored Content, Message Ads).
  • Tools: Confident in using GA4, HubSpot, SEMrush and common analytics tools; very strong Excel/Google Sheets skills.
  • Analytical ability: Data-driven decision making, funnel analyses and ROI/ROAS optimization as part of daily practice.
  • Nice-to-have: Experience in ESG/sustainability marketing, AI/ML or enterprise B2B SaaS, and skills in marketing automation, ABM or SQL/Python.
Benefits
  • Climate impact: Apply your work meaningfully and gain insights into eco-friendly initiatives & climate topics
  • Vacation: Enjoy 30 days of paid vacation
  • Personal growth: Planted invests in you and your development — from training programs and workshops to conferences
  • Team: A great, diverse team of highly motivated people who give their best every day for our sustainable mission
  • Scaling: Join a growing B2B start-up with many new challenges
  • Choose your work vibe: Benefit from our remote/home-office and “workation” options
  • Office: Work from our centrally located offices in Cologne and Berlin
  • Corporate benefits: Job bike leasing, BahnCard 25, Urban Sports Club subsidy, company pension scheme, FutureBens

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingcampaign managementconversion optimizationA/B testingfunnel optimizationlead generationcustomer acquisitiondata-driven decision makingSEOSQL
Soft skills
analytical abilitycreativitystrategic thinkingcommunicationinnovation