Search Optimization Strategist

Plante Moran

Search Optimization Strategist at Plante Moran driving SEO and enhancing content discoverability across platforms. Leading firm-wide strategy for increased organic visibility and authority in search.

Posted 7/14/2026full-timeSouthfield • Colorado, Illinois, Missouri, Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO strategy, content optimization, and digital marketing, with a strong focus on enhancing organic visibility and authority. Proficient in leveraging data insights to inform search-first content strategies and improve site performance across various search platforms.

Highest-signal resume keywords

SEO Strategy DevelopmentEnterprise SEO Tools ProficiencyOn-Page OptimizationContent Strategy AlignmentData Analysis and Insights Translation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine OptimizationKeyword ResearchTechnical SEOOn-Page SEOAuthority SignalsAEO ConceptsGEO ConceptsContent GovernanceDigital MarketingContent Strategy

Soft Skills

Exceptional Communication SkillsCritical ThinkingAttention to DetailCollaborative ApproachPresentation Skills

Tools & Technologies

ConductorSEMrushMozMicrosoft Office SuiteProject Management Tools

Industry Keywords

B2B ExperienceSearch BehaviorContent OptimizationFeatured SnippetsVoice SearchAI-Generated AnswersCitationsEntity Authority

About the role

Key responsibilities & impact

Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice
Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent
Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery
Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals
Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content)
Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders
Use and help evolve search tooling and measurement approaches (e.g., enterprise SEO platforms, analytics, emerging AI visibility tools)
Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education
Collaborate with subject matter experts and content team to guide development of staff-authored content, including interview-led content and thought leadership
Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams
Contribute to and advance content governance standards, workflows, and optimization processes
Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution

Requirements

What you’ll need

Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience
3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred)
Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar)
Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals
Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices
Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders
Exceptional written and verbal communication skills, with strong critical thinking and attention to detail
Strong presentation skills and comfort communicating with senior and cross-functional stakeholders
Understanding of the buyer’s journey and how search behavior maps to content and conversion
Collaborative, proactive, and consultative approach to working with colleagues across the firm
Proficiency with Microsoft Office Suite and familiarity with project management tools (e.g., Workfront or similar)

Benefits

Comp & perks

health, dental, vision, disability, and life insurance
Flexible Time Off and various pre-determined holidays
401(k) plan
flexible benefits plans
business-related travel expense, lodging, and meal reimbursement for business-related use
A pension plan is also available for eligible administrative and paraprofessional staff.
A discretionary bonus plan is available for eligible staff.
Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.