Director of Channel, Alliance, ABM Marketing

PlanITROI

Marketing Director at PlanITROI leading ABM strategy for IT asset disposition services. Focus on strategic partnerships and digital demand generation in the B2B technology market.

Posted 5/20/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Build and execute a GTM ABM strategy focused on target channel accounts.
Develop account-specific messaging for organizations such as CDW, HCLTech, DXC, IBM, Accenture, and others.
Create one-to-one, one-to-few, and one-to-many ABM campaigns.
Coordinate with sales and leadership to identify account entry points, introductions, and partner expansion opportunities.
Develop PlanITROI’s partner-facing value proposition strategy for channel organizations.
Support relationship development with strategic partners.
Build thought leadership that positions PlanITROI as a strategic voice in ITAD, lifecycle services, sustainability, and value recovery.

Requirements

What you’ll need

10+ years of B2B technology marketing experience.
Experience in marketing computing hardware and services.
Experience with Gartner, Forrester, IDC, CRN, or analyst/influencer positioning.
Proven experience building and executing ABM campaigns for strategic accounts.
Expert experience in channel, partner, alliance, reseller, OEM, MSP, distributor, or GSI marketing.
Must have experience marketing to organizations such as CDW, SHI, Insight, WWT, IBM, Accenture, DXC, HCLTech, Dell, HP, Lenovo, Cisco, Microsoft, Apple.
Experience in creating executive-level messaging for complex B2B technology services.
Strong understanding of digital demand generation and LinkedIn strategy.
Demonstrated ability to create sales enablement materials.
Strong writing, positioning, and storytelling skills.
Experience with ABM platforms such as Apollo, 6sense, Demandbase, RollWorks, Terminus, HubSpot, Salesforce, Marketo, Pardot, or similar tools.
An existing network across all major channels, resellers, GSI, OEM, or IT services organizations is desired.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B technology marketingABM campaignsdigital demand generationexecutive-level messagingsales enablement materialschannel marketingpartner marketingreseller marketingOEM marketingMSP marketing

Soft Skills

strong writing skillspositioning skillsstorytelling skillsrelationship developmentthought leadership