Marketing

• Develop and execute lifecycle campaigns for acquisition, retention, onboarding, renewal, and digital adoption.
• Develop strategies to grow and nurture both email and SMS audiences.
• Create and manage targeted email and SMS lists to support revenue and growth initiatives.
• Use internal data to build segmented, personalized messages.
• Architect automated customer journeys and drip campaigns; own all free trial onboarding campaigns.
• Design and document testing frameworks to improve conversions and engagement.
• Coordinate with Marketing, Sales, Customer Success, and external agencies.
• Brief design and copy teams on creative and messaging requirements.
• Work closely with a graphic designer to create banner images and/or product images to support email copy.
• Build and deploy campaigns via HubSpot.
• Perform QA: proofing and optimization.
• Explore additional touchpoints (SMS, push notifications) to enhance the user journey.
• Analyze campaign results and deliver actionable insights.
• Maintain documentation and ensure compliance with email regulations.

Lifecycle Marketing Manager

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