Sales Director – Mid-Market Groups and Brands

Planet

Sales Director focusing on mid-market hotel groups in Europe. Overseeing sales efforts and managing a robust sales pipeline in the hospitality sector at Planet.

Posted 6/7/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Own and exceed a new business sales quota focused on mid-market hotel groups and branded properties across Europe
Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement
Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering
Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi-stakeholder decision cycles
Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning
Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads
Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges
Act as a trusted advisor to clients, building long-term relationships and contributing to ongoing account growth
Work cross-functionally to feedback market insights and support continuous product and process improvement

Requirements

What you’ll need

10+ years of sales experience
At least 5+ years in enterprise or mid-market software sales
Proven track record of exceeding quota in a SaaS or hotel tech environment
Deep understanding of hotel operations and Property Management Systems (PMS)
Strong hospitality industry background, with existing networks a plus
Exceptional negotiation, presentation, and closing skills
Highly commercial, with the ability to design creative deal structures and ROI-driven proposals
Fluent in English; additional European languages a plus.

Benefits

Comp & perks

Flexible working hours
Professional development opportunities
Hybrid work model with three days a week in the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales experienceenterprise software salesmid-market software salesSaaSnegotiation skillspresentation skillsclosing skillsdeal structuringROI-driven proposalslead generation

Soft Skills

relationship buildingcollaborationcommunicationproactive outreachclient advisorymarket insights feedbackcross-functional teamworkproblem-solvingadaptabilitystrategic thinking