Senior Regional Marketing Manager
Planet
Senior Regional Marketing Manager
Planet
full-time
Posted on:
Location Type: Hybrid
Location: Arlington • California, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $100,300 - $125,400 per year
Job Level
Senior
About the role
- Own and drive the marketing strategy and go-to-market plans for Planet's North America business
- Plan and execute marketing activities specifically for North America Civil Government and United States Government business
- Manage one team member and collaborate closely with sales and marketing leadership, design agencies, partners, and customers
- Deliver high quality experiences that lead to awareness, pipeline, and revenue for Planet
- Define the regional marketing strategy, prioritizing events and activities that influence pipeline and engagement with top accounts
- Manage a balanced portfolio of regional marketing activities from concept to completion
- Influence marketing pipeline metrics and other key performance indicators
- Sit on the Regional, Industry and Customer marketing team and be based in either Arlington, VA or San Francisco, CA offices
- Hybrid role requiring presence in the DC Office (Arlington, VA) 3 days per week
Requirements
- 6+ years of regional, field, events, and ABM marketing experience.
- Experience creating and executing a regional marketing strategy including launching and owning ABM programs
- Experience planning and executing events at a range of budget levels and venues
- Experience leveraging AI to scale marketing reach and efficiency
- Success in creating and executing comprehensive regional marketing strategies that include a range of tactics and activities
- Overachieving marketing goals with an ability to drive for results
- Ability to organize, prioritize and execute multiple, ongoing projects under deadline, with an eye on business impact
- Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning
- Excellent attention to detail and project management skills to align all stakeholders through the planning process
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
regional marketing strategyABM programsevent planningAI in marketingcampaign managementROI trackingpipeline metricsperformance indicatorsproject managementbudget management
Soft skills
collaborationleadershiporganizational skillsprioritizationattention to detailresults-drivencommunicationinfluenceexecutionbusiness impact
