plancraft

Senior Performance Marketing Manager

plancraft

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €52,500 - €75,000 per year

Job Level

Senior

About the role

  • Take full ownership of performance marketing results across all paid channels — from strategy to execution, optimisation, and reporting.
  • Own the development and continuous optimisation of channel strategies aligned with company-wide growth goals.
  • Build and run a structured experimentation culture and translate learnings into scalable growth.
  • Own performance analysis end-to-end, translating insights into decisions that validate and scale growth levers across existing and new channels.
  • Establish reliable attribution, tracking, and reporting standards that enable confident decision-making.
  • Drive cross-functional collaboration across Brand, Content, Sales, and RevOps to improve performance, innovation, and go-to-market execution.
  • Elevate the team through best-practice sharing, raising the bar for execution, impact, and strategic thinking.
  • Stay on top of industry trends and explore AI-driven solutions and automation opportunities to improve performance and efficiency.

Requirements

  • 3+ years of hands-on experience in performance marketing within fast-paced, data-driven environments.
  • Strong expertise across key paid channels (e.g. Google Ads, Meta, TikTok, Bing, Programmatic).
  • Advanced knowledge of measurement and analytics tools (e.g. GA4, Google Tag Manager, or similar).
  • Proven track record in setting up testing frameworks and data-backed optimization strategies.
  • Excellent analytical mindset and ability to translate complex data into actionable insights.
  • Experience managing budgets efficiently and optimizing campaigns for ROAS or related KPIs.
  • Strong understanding of full-funnel performance and business-impact metrics.
  • Highly structured, proactive, and solution-oriented working style.
  • Strong ownership mindset and ability to operate autonomously.
  • Excellent communication skills both verbally and in writing in English (C1/C2 level) and ideally in German (C1/C2 level).
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
performance marketingGoogle AdsMetaTikTokBingProgrammaticGA4Google Tag Managerdata-backed optimizationROAS
Soft Skills
analytical mindsetcommunication skillsownership mindsetproactive working stylesolution-orientedcross-functional collaborationstrategic thinkingbest-practice sharingstructured experimentationdecision-making