General Manager, Media

Planar

General Manager leading a media business in North America, focusing on relationships and revenue. Overseeing a small team and engaging directly with customers to drive sales.

Posted 5/11/2026full-timeRemote • District of Columbia, Florida, Illinois, New York • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.
Act as a player‑coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.
Refine and execute a segment‑specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.
Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof‑of‑concepts, and key industry events and tradeshows.
Build and maintain executive‑level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.
Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.
Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.
Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long‑term strategy.
Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.
Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast‑moving media marketplace.
Perform other related duties and projects as assigned by management.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Engineering, or related field; equivalent experience in lieu of a degree will be considered.
7+ years of technology sales experience, including at least 3–5 years selling into broadcast, media, live production, or similar visual technology environments; experience with LED/LCD displays and visualization systems strongly preferred.
Demonstrated success as both an individual contributor and a sales leader (player‑coach), with a proven track record of meeting or exceeding quota while managing and developing a team.
Strong technical aptitude with display, video, and AV systems and the ability to translate complex solutions into clear business value for customers.
Excellent interpersonal, communication, and presentation skills, including the ability to engage credibly from technical stakeholders to executive decision‑makers.
High energy, sense of urgency, and demonstrated ability to deliver results in a fast‑paced, dynamic environment.
Proficiency with Microsoft Office and modern CRM tools (e.g., Salesforce, D365), plus comfort with contemporary collaboration tools (Teams, etc.).
Strong organizational and time‑management skills, with the ability to prioritize across personal selling activity, team leadership, and strategic initiatives.
Ability and willingness to travel up to 50% throughout North America.
Strong preference for candidates in the Northeastern US near a major airport.
Must have a valid driver’s license.

Benefits

Comp & perks

75% employer-paid medical for employee. Family coverage also included.
100% employer paid dental, and vision for employee and dependents
100% employer paid long-term, short-term disability, and life insurance policy
401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
10 paid holidays
Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)

ATS Keywords

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Hard Skills & Tools

technology salesbroadcast technologymedia productionLED displaysLCD displaysvisualization systemsAV systemssales strategypipeline managementmarket intelligence

Soft Skills

leadershipmentoringinterpersonal skillscommunication skillspresentation skillsorganizational skillstime-management skillscollaborationagilityaccountability