Plan Left

Content Marketing Manager

• Serve as internal and external communications creator while maintaining company and/or client tone and mission.
• Conceptualize projects upfront.
• Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
• Write clean, concise, well-polished copy for advertising campaigns.
• Create and optimize website content considering SEO and Google Analytics.
• Edit existing content, copy-edit client supplied content prior to publishing.
• Build and maintain internal and client editorial calendars and written guidelines.
• Stay up to date with the latest industry trends and customer challenges.
• Maintain brand standards for multiple client brands.
• Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
• Frequently test new content formats and distribution channels, including formal A/B testing.
• Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
• Maintain brand standards for internal brands.
• Generate ideas to increase customer engagement.
• Ensure a strong web presence on various channels.
• Monitor and grow company social media and organic traffic.
• Daily meetings at 9 am.
• Learn and support our proprietary products.
• Create and maintain best practices and procedural documentation for the team.
• Push the business to adopt better content creation practices, thought leadership strategies, and client materials.

Content Marketer