Plan A

SaaS Growth, Demand Generation Lead

Plan A

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • - Develop and execute the company's growth engine, focusing on generating Sales Qualified Leads while improving every step of the funnel conversion while optimising for all cross-sell opportunities.
  • - Lead growth experiments and continuous improvement processes based on data-driven insights
  • - Own CRM, lead gen tools and sales workflow automation to drive measurable growth (CAC, LTV).
  • - Establish dashboard to publish a weekly report with key growth metrics from lead generation to customer acquisition
  • - Build strong alignment with sales and marketing teams.
  • - Design and implement short-term and long-term growth strategies aligned with company revenue objectives
  • - Analyse the current growth funnel to identify opportunities for optimisation and scale
  • - Refine our targeting to align with our buyer personas
  • - Develop real-time lead gen reports aiming at tracking and analytics solutions to monitor performance
  • - Implement advanced automation workflows and generate AI tools to scale qualitatively
  • - Perform ROI analysis across multiple channels to optimise resource allocation
  • - Design and conduct A/B testing frameworks to continuously improve conversion rates
  • - Operate and optimise a modern GTM Stack including tools like Clay, Hubspot, Webflow, Webglot, Ahrefs, Metabase etc
  • - SEO/GEO/LLMO: optimise web and landing pages for improved search performance and create process to guide content teams for improved organic visibility
  • - CRM & Outbound: Implement lead nurturing workflows to move prospects through the funnel and create personalised outbound
  • - Conversion: collaborate with sales executives to develop strategies that convert Marketing Qualified Leads to Sales Qualified Leads into Customers
  • - Create a working environment that fosters creativity, experimentation, and continuous learning with other teams: Rev-ops, finance, sales
  • - Support the sales team in converting the new opportunities into closed won
  • - Collaborate with CS to support upsell opportunities

Requirements

  • - A minimum of 6 years of experience in SaaS demand generation with 3+ years in an international role
  • - Proven success in driving pipeline and revenue growth in B2B SaaS
  • - Experience in LinkedIn campaign strategy, CRM, ABM execution, and partner-led demand programs
  • - Strong understanding of lead lifecycle, scoring/attribution models, and funnel optimisation
  • - Copywriting Skills: You know how to write copy that converts and can show us your track record with real-world results.
  • - Ownership & Autonomy: You take initiative, solve problems proactively, and act like the owner of a project
  • - Curiosity for Technology and interest for sustainability.
  • - Excellent cross-functional collaboration skills - particularly with Sales, Marketing, and Analytics
  • - Strategic thinker with a test-and-learn mindset and strong executional discipline
  • - Fluent in tech stacks (e.g. Hubspot, Clay, intent data tools)
  • - You seamlessly integrate AI into your day-to-day and have an AI-first mentality
  • - The job is in English- candidate needs to have either a native or bilingual English level.
  • - Location: Paris, Berlin or London
Benefits
  • What you can expect from Plan A
  • - **Global Impact**: Shape the financial backbone of a company solving the world's most pressing challenge: the climate crisis.
  • - **Work-Life Flexibility**: Hybrid work model with 28 days of vacation and a 30-day "Work from Anywhere" policy.
  • - **Growth Environment**: A collaborative, mission-driven culture that values intellectual honesty and rapid professional evolution.
  • - **Competitive Package**: Senior-level compensation reflecting the complexity and international scope of the role.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SaaS demand generationpipeline growthrevenue growthlead lifecyclefunnel optimisationcopywritingA/B testingROI analysislead scoringautomation workflows
Soft Skills
ownershipautonomycuriositycross-functional collaborationstrategic thinkingtest-and-learn mindsetexecutional disciplinecreativityproblem-solvingcontinuous learning