Content Marketing Manager

• Develop and execute email campaigns, including newsletters, promotions, and lifecycle automations
• Manage segmentation and testing strategies to improve engagement and booking conversion
• Write and edit content aligned with brand tone and marketing objectives
• Review and refine email copy from other teams to ensure clarity, consistency, and brand alignment
• Monitor performance metrics and make data-driven improvements
• Build, update, and maintain website content including landing pages, property pages, FAQs, and blogs
• Write, edit, and optimize copy for new and existing pages to improve engagement, SEO performance, and conversion
• Implement SEO recommendations from our agency and ensure on-page content aligns with performance goals
• Conduct regular audits of site content to ensure accuracy, consistency, and optimization for conversion and user experience
• Collaborate with internal teams to craft compelling content aligned with brand messaging
• In partnership with Brand Marketing Manage, own relationship with social media agency.
• Review, edit, and quality-check content from internal and external contributors to ensure brand consistency
• Create original content as needed to support strategic initiatives and fill gaps across channels
• Support property launches and broader brand campaigns with clear, aligned messaging
• Ensure all content reflects Placemakr’s tone, voice, and brand standards
• Stay current on content and email marketing best practices
• Take on additional responsibilities as assigned

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Content Marketing Associate