Senior CRM Analyst – Lifecycle Revenue
Pitzi
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Job Level
Tech Stack
About the role
- Design and build an end-to-end renewal strategy (pre-renewal, D-30, D-15, D-7, expiration, post-expiration)
- Design multichannel journeys for customer recovery (win-back)
- Develop a churn reduction plan for second-year customers
- Identify upsell opportunities at the time of renewal
- Work with data to map base gaps (email, WhatsApp, payment card)
- Propose recovery flows and data enrichment processes
- Create segmentations based on behavior and risk
- Build dashboards to monitor renewals
- Define communication strategy (email, WhatsApp, SMS, push where applicable)
- Create strategic copy aligned with Marketing
- Define optimal contact timing
- Ensure message consistency
- Map existing technical capabilities
- Define requirements for campaigns and automations
- Prioritize necessary improvements
- Act as a bridge between business and tech
- Ensure compliance with LGPD (Brazilian Data Protection Law)
- Manage consents
- Structure a secure data repository
- Monitor renewal rate by cohort
- Forecast future revenue (renewal forecast)
- Identify incremental revenue opportunities
Requirements
- Experience in retention or lifecycle management
- Experience with renewal campaigns
- Ability to work with SQL or structured data
- Experience with automation platforms (does not need to be a technical expert, but must understand the logic)
- Knowledge of metrics such as churn, LTV, CAC payback, cohort analysis
Benefits
- 🍎 Flash (flexible card) with an average reload of R$ 770/month
- 💰 Salary advance
- 😎 One day off during your birthday month
- 🍕 Friday unwind events
- 🚑 Health plan: Bradesco Saúde
- 🦷 Dental plan: Care Plus
- 💙 Life insurance: Prudential
- 🏋🏽♂️ Wellhub
- 🏃 TotalPass
- 👶🏼 Childcare assistance
- 👩🏻🍼 Extended maternity leave: 180 days
- 👨🏻🍼 Extended paternity leave: 30 days
- 👨👨👧 Extended parental leave: 120 days
- 🏊🏻♀️ Access to Sesc SP facilities
- 💆 Quick massages
- 📲 Full Pitzi protection
- 👩🏻🚀 Facilitated enrollment in Leapfone
- 🛍️ Facilitated access to mobile devices and Pitzi products
- 📚 Pitzi Academy – courses focused on developing soft and hard skills
- 💸 Payroll-deductible loans (Creditas)
- 💰 Annual bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLdata analysischurn reductioncustomer segmentationcampaign automationrenewal forecastingdata enrichmentmetrics analysiscohort analysisupselling
Soft Skills
communication strategycollaborationstrategic thinkingproblem-solvingorganizational skillsmessage consistencyprioritizationcustomer recoverybridge between business and techadaptability