Pipedrive

Principal Marketing Analyst

Pipedrive

full-time

Posted on:

Location Type: Hybrid

Location: Tallinn • Estonia

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Job Level

Lead

Tech Stack

PythonSQLTableau

About the role

  • Support marketing channel leads (e.g., Paid Search, CRM, SEO) in understanding and improving individual channel performance through deep-dive analysis and recommendations
  • Develop statistical models to guide audience segmentation and lifecycle strategy
  • Design and execute sophisticated experimentation frameworks, including incrementality testing, to validate marketing hypotheses
  • Build and maintain scalable data models using dbt and SQL to ensure a clean, reliable, and performant marketing data layer
  • Translate complex data findings into strategic narratives and automated dashboards that empower marketing teams to self-serve and to make data-driven decisions
  • Collaborate with Data Engineering and Marketing Technology to influence the roadmap for the marketing data stack and ensure tracking integrity across the funnel

Requirements

  • 7+ years of experience in a similar role
  • Expertise in one core marketing domain, either Acquisition (Paid Search, Social, SEO) or Retention (CRM, Lifecycle, Churn)
  • Experience in marketing budget optimization, including attribution modeling, MMM, and incrementality testing
  • Proficiency in building models to tackle business problems, such as LTV modeling, multi-touch attribution, or predictive scoring
  • Experience with Python or R for advanced statistical analysis
  • Expertise in building insightful data visualisations to enable self-serve, with experience in Tableau or similar
  • Ability to simplify complex technical concepts for non-technical marketing partners and senior leadership
  • Experience working within a high-growth SaaS or digital business with an understanding of unit economics (CAC, LTV, Payback)
  • Strong data modeling skills using SQL, ideally with dbt in a modern data stack
  • Experience mentoring or managing junior to mid-level analysts in a fast-paced environment
Benefits
  • People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
  • Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
  • We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people
  • Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
  • Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
statistical modelsaudience segmentationlifecycle strategyexperimentation frameworksincrementality testingdata modelsSQLPythonRdata visualisations
Soft Skills
simplifying complex conceptscollaborationcommunicationmentoringleadership