Director of Sales

Pipe17

Director of Sales building Pipe17’s UK market for AI-native commerce operations software. Selling to brands and 3PLs while developing SI/ISV partnerships and future local team leadership.

Posted 8/17/2026full-timeRemote • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in consultative sales, particularly within the ecommerce and post-order ecosystem, leveraging value-based selling methodologies to drive pipeline growth and close complex deals. Proven ability to build and lead teams while establishing partner programs with SIs and ISVs to enhance market presence.

Highest-signal resume keywords

8+ Years Sales ExperienceValue-Based SellingMEDDIC/MEDDPICC MethodologyEcommerce Ecosystem KnowledgePartner/Channel Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consultative SalesPipeline GenerationSales Methodology ApplicationOpportunity QualificationMarket Building

Soft Skills

Entrepreneurial MindsetCreative Problem SolvingAdaptability

Tools & Technologies

OMSIntegration PlatformAI Sales Tools

Industry Keywords

EcommerceOrder Management SystemFulfillmentChannel ConnectivitySaaS

About the role

Key responsibilities & impact

Own direct new-logo sales into brands and 3PLs across the UK, managing a complex, consultative, self-generated sales cycle from discovery through close
Build and activate the UK partner program with key SIs and ISVs as sources of pipeline and reach
Build pipeline through outbound, partner motions, and Marketing
Sell to operations, supply chain, and ecommerce leadership using a value-based approach
Use discovery to identify quantified customer pain and connect it to Pipe17’s differentiators
Qualify opportunities rigorously against the ideal customer profile
Apply a named sales methodology such as MEDDIC/MEDDPICC, value-based selling, Challenger, or equivalent
Help hire the UK Solutions Engineer and partner with them on technical discovery and demos
Lay the foundation to hire and lead the UK team as the market scales

Requirements

What you’ll need

8+ years of sales experience closing complex, consultative deals
Experience opening or building a market from scratch, ideally for a US-based SaaS company
Background in the post-order ecosystem, including ecommerce, OMS/order management, fulfillment, PIM, or channel connectivity/expansion
Proven ability to generate pipeline independently without relying solely on inbound
Fluency in value-based selling and quantified business-impact selling
Strong understanding of a named sales methodology such as MEDDIC/MEDDPICC, VBS, Challenger, or equivalent
Disciplined qualification against the ideal customer profile
Based in London, Greater London, or the surrounding area
Entrepreneurial builder profile; creative, gritty, comfortable with ambiguity and limited infrastructure
Experience building a partner/channel program with SIs and ISVs in parallel with direct sales is a strong differentiator
Existing UK commerce-ecosystem relationships are a strong differentiator
Experience selling an OMS or integration platform is a strong differentiator
Prior experience as the first commercial hire in a new region for a US-headquartered company is a strong differentiator
Ability to use AI to improve efficiency and sharpen the sales process is a strong differentiator

Benefits

Comp & perks

Competitive salary
Great healthcare + dental + vision coverage
Retirement plan
Pick your own equipment, including an Apple laptop and monitor combination plus required software
Unlimited vacation policy
Required minimum of 2 weeks off each year