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Pinnacle Senior Living

Family Advisor

Pinnacle Senior Living

Family Advisor recruiting residents and managing admissions for McFarland and Madison assisted living communities. Building referral relationships, maintaining occupancy, and supporting prospective residents and families.

Posted 8/10/2026full-timeMcFarland • Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong communication skills and a proven ability to build relationships with prospective residents and their families. Possesses knowledge of the needs of older adults and experience in marketing or sales within the senior housing or healthcare sectors.

Highest-signal resume keywords
Superior Communication SkillsCustomer Service OrientationMarketing Experience in Senior HousingKnowledge of Dementia SignsDegree in Marketing or Human Services

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategiesSales ResultsAssessment Process ManagementOccupancy Level TrackingTelephone Marketing
Soft Skills
Dependable and PunctualAdaptable and FlexibleOutgoing PersonalityTeam CollaborationProfessional Demeanor
Certifications & Qualifications
Valid State-Issued Driver’s License
Industry Keywords
Senior HousingLong-Term Care InsuranceHealthcarePersonal CareCommunity Relationships

About the role

Key responsibilities & impact
  • Lead the resident recruitment process by establishing and cultivating relationships with prospects and their families
  • Identify individual prospective resident needs
  • Develop and maintain internal and external marketing strategies, referral sources, and community relationships
  • Maintain occupancy levels and track and trend resident movements
  • Serve as the central point of contact for prospective residents
  • Manage the admission and assessment process in collaboration with the community management team
  • Communicate the community’s vision and services to prospective residents and families
  • Provide customer service and telephone marketing
  • Collaborate with team members and business partners
  • Travel locally as required

Requirements

What you’ll need
  • Superior communication skills, both orally and in writing, with the ability to communicate effectively in English
  • Ability to communicate a clear vision of the community and its services
  • Dependable and punctual with a professional, competent demeanor
  • Knowledge of the physiology and psychology of older people
  • Ability to recognize common signs and symptoms of dementia
  • Strong customer service and telephone marketing skills
  • Adaptable and flexible, focused on meeting prospective residents’ and families’ needs
  • Team and business partner skills
  • Proven track record of marketing or sales results
  • Outgoing personality, superior communication skills, and strong customer service orientation
  • Neat, clean appearance and positive, cheerful attitude
  • Clean driving record and valid state-issued driver’s license
  • Local travel required
  • Degree in marketing or a human services field preferred
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare/personal care background preferred

Benefits

Comp & perks
  • 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Pinnacle Senior Living Website LinkedIn All Job Openings 1001 - 5000 employees 🏥 Healthcare ⚕️ Healthcare Insurance 🤝 Non-profit Healthcare
  • Healthcare Insurance
  • Non-profit Pinnacle Senior Living is a dynamic organization in the rapidly expanding Independent and Assisted Living industry. With a focus on creating and maintaining assisted and independent living communities that set the standard in their individual markets, Pinnacle operates 52 communities across 6 states. These facilities support residents through a range of services, including Assisted Living, Independent Living, and Memory Care, with a commitment to quality care provided by professional, trained staff. This organization aims for continuous growth while allowing local leaders to focus on day-to-day resident care and operations through support from a world-class service team. Family Advisor Job not on LinkedIn 🔥 1 minute ago 🏢 McFarland – Onsite ⏰ Full Time 🟡 Mid-level 🟠 Senior ✨ Advisor Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
  • Lead the resident recruitment process by establishing and cultivating relationships with prospects and their families
  • Identify individual prospective resident needs
  • Develop and maintain internal and external marketing strategies, referral sources, and community relationships
  • Maintain occupancy levels and track and trend resident movements
  • Serve as the central point of contact for prospective residents
  • Manage the admission and assessment process in collaboration with the community management team
  • Communicate the community’s vision and services to prospective residents and families
  • Provide customer service and telephone marketing
  • Collaborate with team members and business partners
  • Travel locally as required 🎯 Requirements
  • Superior communication skills, both orally and in writing, with the ability to communicate effectively in English
  • Ability to communicate a clear vision of the community and its services
  • Dependable and punctual with a professional, competent demeanor
  • Knowledge of the physiology and psychology of older people
  • Ability to recognize common signs and symptoms of dementia
  • Strong customer service and telephone marketing skills
  • Adaptable and flexible, focused on meeting prospective residents’ and families’ needs
  • Team and business partner skills
  • Proven track record of marketing or sales results
  • Outgoing personality, superior communication skills, and strong customer service orientation
  • Neat, clean appearance and positive, cheerful attitude
  • Clean driving record and valid state-issued driver’s license
  • Local travel required
  • Degree in marketing or a human services field preferred
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare/personal care background preferred Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates About us Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs