Head of Marketing – Mental Health

Pink Elephant

Head of Marketing leading growth marketing across Pink Elephant’s mobile-first products. Focused on building and scaling organic and performance engines.

Posted 6/20/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Own growth marketing across Pink Elephant’s mobile-first products
Build and scale the organic and performance engines that turn install volume into paying, retained users
Own App Store Optimization end-to-end: keyword strategy, creative testing, conversion rate optimization, and localization across markets
Own paid acquisition strategy and execution across Meta, Google UAC, TikTok, Apple Search Ads, and emerging mobile ad networks
Own lifecycle marketing (push, in-app messaging, email) to drive activation, retention, and subscription conversion/renewal
Build and lead a lean growth marketing team, including in-house specialists and performance/creative agencies or freelancers
Report growth performance and forecasts directly to executive leadership

Requirements

What you’ll need

6+ years in growth/performance marketing with a strong focus on mobile apps
Proven track record of scaling consumer mobile apps (subscription or freemium)
Deep data fluency: comfortable owning cohort analysis, CAC-to-LTV modeling, attribution logic, and incrementality testing
Fluent with the mobile growth stack: AppsFlyer/Adjust, Meta Ads, Google UAC, Apple Search Ads, TikTok Ads, Mixpanel/Amplitude, Firebase, GA4, and A/B testing tools
Track record of growing mobile products in the US and/or Western Europe

Benefits

Comp & perks

Flexible working arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingApp Store Optimizationkeyword strategyconversion rate optimizationlifecycle marketingcohort analysisCAC-to-LTV modelingattribution logicincrementality testing

Soft Skills

leadershipteam buildingcommunicationreportingstrategic thinking