Digital Marketing Executive, Chinese Speaking

PingPong Digital

Digital Marketing Executive for an award-winning Chinese digital marketing agency in Birmingham. Attracting and engaging virtual communities to boost client revenue through social media.

Posted 6/1/2026full-timeBirmingham • 🇬🇧 United KingdomMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

social media strategycontent creationgraphic designdata analysispaid advertisingmedia buyingcontent publishingaudience identificationcompetitive researchbenchmarking

Soft Skills

customer engagementcreative writingcommunicationorganizational skillsadaptabilityinsight generationtrend analysiscultural awarenessrelationship buildingmulti-tasking

Tools & Technologies

Adobe PhotoshopAdobe IllustratorWeChat Public Accountsocial media platformscontent management systemsanalytics toolsscheduling toolsgraphic design softwaresocial media marketing toolsdata visualization tools

Industry Keywords

social media marketingcustomer engagement metricscontent syndicationdigital marketingonline community managementaudience engagementcontent strategysocial media trendscultural insightsdata-driven optimization

About the role

Key responsibilities & impact

Attract and interact with targeted virtual communities and network users
Gradually achieve superior customer engagement, website traffic and revenue for clients by strategically exploiting all aspects of the social media marketing roadmap

Requirements

What you’ll need

Able to read and write simplified Chinese at a native speaker level
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Manage multiple client accounts, all with varying goals and requirements
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections
Create content plans and syndication schedules
Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
Must be able to carry out light graphic design tasks on Adobe Photoshop/ Illustrator. Experience in managing Social Media Platforms preferred, e.g. WeChat Public Account, etc.
Possess excellent creative writing skills with a keen eye for social media trends, hot topics, and cultural insights, and know how to apply them to content creation.
Prior experience in paid advertising/media buying and data-driven optimisation is a strong plus

Benefits

Comp & perks

Competitive salary
Options for career progression
A friendly and supportive work environment