Ping Identity

Senior Account Based Marketing Manager

Ping Identity

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $119,826 - $159,768 per year

Job Level

Senior

About the role

  • Own the end-to-end execution of 1:1 ABM programs, operating in a “one program to one account” model for Ping’s highest-value accounts.
  • Build and execute orchestrated, multi-channel ABM programs that span digital, sales-led, and non-digital channels, including field marketing, executive briefings, private events, workshops, direct mail, and experiential activations.
  • Develop a 360-degree marketing plan in close partnership with sales, aligning on objectives, target personas, messaging, engagement strategy, and success metrics.
  • Act as the primary marketing owner for assigned ABM accounts, ensuring every touchpoint—digital, sales, and in-person—works together as a cohesive experience.
  • Establish deep, trusted partnerships with sales leaders and account teams to jointly plan, execute, and optimize ABM programs.
  • Maintain tight operating cadence with sales (planning, execution, readouts, optimization) to ensure programs adapt to account needs and sales feedback in real time.
  • Enable sales with insights, messaging, and coordinated plays informed by intent data and account engagement signals.
  • Lead hands-on use of 6sense (or similar intent platforms) to identify in-market accounts, uncover buying signals, and prioritize engagement.
  • Translate intent data into actionable strategies that drive personalized campaigns, sales outreach, and field and experiential activation.
  • Design and build the foundational ABM operating model, including processes, workflows, playbooks, and governance.
  • Create standardized frameworks for account selection, tiering, campaign design, activation, and cross-channel orchestration.
  • Plan and execute account-specific and small-group ABM events, including executive briefings, private dinners, roundtables, customer workshops, and field activations.
  • Partner with field marketing and sales to ensure events and experiences are tailored to the strategic objectives of priority accounts.
  • Ensure non-digital ABM investments are tightly integrated with digital and sales plays to reinforce messaging and advance accounts through the buying journey.
  • Build and own ABM measurement frameworks within Salesforce and related tools to track engagement, pipeline influence, and revenue impact.
  • Analyze performance across digital and non-digital tactics to optimize account strategies and demonstrate clear ROI.
  • Establish reporting that ties ABM efforts directly to account progression, pipeline creation, and closed revenue.
  • Partner with product marketing, demand, digital, field marketing, and creative teams to deliver cohesive, high-impact account experiences.
  • Continuously test, learn, and iterate—introducing new channels, experiences, and tactics while documenting best practices for scale.

Requirements

  • 10+ years in B2B marketing, with 5+ years of hands-on ABM experience; proven success executing 1:1 and 1:Few ABM programs.
  • Demonstrated ability to balance hands-on execution with building scalable strategy, process, and operating models.
  • Strong experience using 6sense or similar platforms to drive account insights and engagement.
  • Proven experience executing high-touch, field, event, and experiential ABM programs for enterprise accounts.
  • Proficiency in Salesforce reporting and ABM measurement; experience with marketing automation tools.
  • Ability to build deep partnerships with sales and operate as an extension of the account team.
  • Strong project management skills with the ability to manage multiple high-impact accounts and initiatives simultaneously.
  • Track record of driving measurable pipeline and revenue impact through targeted account strategies.
Benefits
  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programsB2B marketingSalesforce reportingmarketing automationaccount insightspipeline influencecampaign designevent marketingdata analysisstrategy development
Soft Skills
project managementpartnership buildingexecutioncommunicationadaptabilitycollaborationstrategic thinkingoptimizationleadershipproblem-solving