
Senior Product and Solutions Marketing Manager – Platform
Ping Identity
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
Visit company websiteExplore more
Salary
💰 $143,000 - $153,000 per year
Job Level
About the role
- Differentiate our platform narrative: Track platform architecture trends, competitive models, and other signals to ensure our platform story resonates with buyers and is differentiated.
- Collaborate on pricing: Work with our pricing and packaging product team to advise on how we package our solutions to the market, ensuring it’s done in a simple, convenient, and effective way.
- Map platform capabilities: Own and refine the architecture that connects our platform, capabilities, products, and solutions.
- Own the platform graphic: Own the platform graphic ensuring that it adheres to our capability taxonomy, messaging, market needs, and is visually stunning.
- Capability Expertise: Understand the functionality and own the messaging and assets around core capabilities that make up the Ping Identity Platform. Including keeping capability pages, datasheets, and other assets up to date.
- Platform and capabilities web content and messaging: From platform-centric overviews to deployment model breakdowns, you’ll own the messaging for our platform and how that platform messaging manifests on key web pages and external assets.
- Advocate our platform: Advocate our platform positioning both internally and externally when required to support field events, conferences, and other go-to-market activities.
- Support the PSM team: Use your platform knowledge to support other PSMs with specialized focus areas to ensure their portrayal of the platform aligns with your vision.
- Measure, optimize, and tie to results: Plan and leverage platform-level KPIs so that you have a clear view on our platform positioning’s influence on pipeline, win rates, and other key metrics. Know the levers that drive success so you can assess and adjust them as needed.
- Leverage external data: Gather market data, leverage our market insights and research team, and prioritize analyst data to ensure our platform positioning is always ahead of the curve.
Requirements
- 7–10+ years in B2B product/solutions marketing (enterprise SaaS) with experience driving complex platform, architecture, or multi-product narratives and cross-functional programs.
- Proven ability to analyze markets, competitors, and architectures and convert insights into platform positioning, capability mapping, taxonomy recommendations, and GTM plans with measurable revenue impact.
- Executive-ready communication and storytelling; comfortable engaging customers, partners, analysts, architects, and developer-adjacent audiences.
- Strong content & enablement portfolio (platform diagrams, plays, battlecards, demo flows, ROI/TCO tools) tied to win-rate and velocity improvements.
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
- Ability and willingness to travel up to 25%.
Benefits
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingsolutions marketingplatform architecturecapability mappingtaxonomy recommendationsGTM planscontent creationdata analysisKPI measurementrevenue impact
Soft Skills
executive communicationstorytellingcustomer engagementcross-functional collaborationadvocacypresentation skillsanalytical thinkingstrategic planningteam supportadaptability