Collaborate with the Marketing team to develop and support go-to-market strategies for Microsoft Dynamics solutions and services
Craft compelling product messaging and positioning that differentiates offerings; refine messaging based on market and audience insights
Enable the sales team with impactful collateral, playbooks, and training to improve conversion rates
Work closely with product, sales, and delivery teams to align marketing efforts with customer needs
Build and execute a customer engagement strategy to increase retention, advocacy, and upsell opportunities
Develop customer success stories, case studies, and testimonials to showcase value
Drive participation in customer communities, referrals, and events to strengthen brand loyalty
Create nurture campaigns and loyalty programs that enhance customer lifetime value
Drive awareness and lead generation through multi-channel marketing efforts, including digital, social, and email
Analyze customer feedback, industry trends, and competitor insights to refine messaging and content; oversee channel performance and align to ROI goals

Requirements

6+ years of experience in product marketing, customer marketing, or related roles (B2B SaaS, ERP, or Microsoft ecosystem preferred)
Strong ability to craft clear, persuasive messaging that resonates with technical and business audiences
Experience with product positioning, sales enablement, and customer engagement strategies that drive measurable pipeline
Hands-on experience with marketing automation, CRM platforms, and digital marketing tools
Ability to work cross-functionally with sales, product, and customer success teams
Strong analytical skills to track, measure, and optimize marketing performance
Passion for helping businesses succeed with innovative technology solutions

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingcustomer marketingproduct positioningsales enablementcustomer engagement strategiesmarketing automationCRM platformsdigital marketing

Soft Skills

persuasive messaginganalytical skillscross-functional collaboration