Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
Support and optimize lead nurturing strategies aligned with the sales funnel
Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects
Manage website updates and CMS optimization
Create and oversee content development including case studies, blog posts, webinars, events (virtual and in-person), and sales enablement materials
Ensure consistent messaging across marketing channels
Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
Utilize ABM tools (Apollo preferred) to identify and engage target accounts
Track, measure, and report on campaign performance
Analyze data and make performance-based optimizations to improve ROI
Build dashboards and reporting to provide visibility into marketing impact on pipeline
Work closely with the sales team to support pipeline development and opportunity progression

Requirements

3–6 years of B2B marketing experience
Proven experience generating top-of-funnel leads and driving pipeline growth
Experience collaborating closely with a sales team and supporting a sales funnel
Strong project management skills with the ability to manage multiple initiatives simultaneously
Data-driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
Experience with Account-Based Marketing (ABM) strategies and tools (Apollo preferred)
Experience managing website content and CMS platforms
Experience developing case studies, webinars, and event marketing campaigns
ERP industry knowledge or exposure to Sage and/or Acumatica

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketinglead generationpipeline growthAccount-Based Marketing (ABM)content developmentcampaign performance analysisdata analysisproject managementCRM managementmarketing automation

Soft Skills

collaborationcommunicationorganizational skillsdata-driven mindsetability to manage multiple initiatives