Lead, Social Media & Influencer Marketing

Pindrop

Lead for social media and influencer marketing at Pindrop, a technology firm focused on identity trust. Responsible for building presence in cybersecurity conversation via digital strategies.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $136,440 - $163,727 per yearWebsite

About the role

Key responsibilities & impact

Execute the social media strategy across LinkedIn, Meta, and X by treating LinkedIn as a revenue engine that converts high-intent traffic into demos.
Manage the social content calendar in partnership with PMM, PR, and Design to ensure every update directly supports our go-to-market objectives.
Drive our social media executive voice initiatives by ghostwriting authoritative, high-signal content for the C-suite that advances our product narrative.
Prioritize social media engagement on conversations that matter, ensuring Pindrop adds value to threads with the highest potential for inbound interest.
Quantify social media performance by reporting on pipeline influence and share of voice to prove revenue impact rather than settling for vanity metrics.
15% Travel to key industry events and conferences to build relationships and represent Pindrop.
Maintain availability for strategic communication to support urgent cross-functional initiatives.
Elevate our long-term social strategy by tracking platform shifts and algorithm changes to ensure Pindrop remains at the forefront of the security conversation.
Establish the editorial best practices that govern our brand voice, ensuring every asset we ship is unmistakably authoritative and high-signal.
Maintain an uncompromising quality bar by reviewing every piece of content before it goes live to ensure it meets our rigorous standards for strategic impact.
Continuously adapt our approach by monitoring industry trends, new platform capabilities, and competitor activity, so our social program stays ahead of the market.
Cultivate security practitioners with genuine credibility to ensure the long-term success of our influencer programming efforts.
Define the influencer programming structure by establishing clear partnership criteria and measurable outcomes that guarantee the program scales.
Expand our reach into new prospect pools by overseeing the coordination of influencer programming for co-created content, podcasts, and events.
Ensure seamless collaboration between influencer programming, PR, and Analyst Relations to avoid overlap while maintaining a laser focus on practitioner awareness.
Transform target customer/prospect engagement into a predictable source of inbound pipeline through your digital community-building efforts.
Improve analytics and insight definition by setting appropriate KPIs for every program and linking every activity directly back to revenue generation.
Utilize analytics and insight dashboards as your primary instrument for giving stakeholders the data visibility needed to make strategic decisions.
Surface what works, identify failures, and pivot strategy before results lag through regular analytics and insight reviews.

Requirements

What you’ll need

12+ years of B2B social media, digital community, or influencer marketing experience at a technology company.
Expertise in executive ghostwriting and platform management. You translate complex security concepts into authoritative content that drives corporate goals and product narrative.
Strategic cross-functional integration. You consult with PR, Demand Gen, and PMM to weave social initiatives into broader go-to-market campaigns. You ensure consistent narrative pull-through to drive inbound demand.
A track record of running LinkedIn as a serious B2B channel. You treat it as owned media. You deliver measurable pipeline influence and business results, not vanity metrics.
Budget accountability. You have managed a marketing budget of at least $100k, tracking spend against business impact and ROI.
Experience building and managing an influencer program. You identify genuine practitioners, foster relationships, and coordinate co-created content that scales.
Fluent, daily use of AI tools. You have real examples of how Claude, ChatGPT, or similar tools speed up your output and research.
Experience measuring programs against business outcomes. You build the dashboards, explain how social influences the sales pipeline, and pivot the strategy when the data shows it is time to change.

Benefits

Comp & perks

Competitive compensation, including equity for all employees
Unlimited Paid Time Off (PTO)
Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
Best-in-class Health Savings Account (HSA) employer contribution
Affordable vision and dental plans for you and your family
Employer-provided life and disability coverage with additional supplemental options
Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
Identity protection through Norton LifeLock
Recurring monthly Phone and Internet allowance
One-time home office allowance
Remote first environment – meaning you have flexibility in your day!
Company holidays
Annual professional development and learning benefit
Pick your own Apple MacBook Pro
Retirement plan with competitive 401(k) match
Wellness Program, including Employee Assistance Program, 24/7 Telemedicine

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media ManagementContent CreationPipeline Influence MeasurementBudget ManagementKPI Setting

Soft Skills

Strategic CommunicationRelationship BuildingAdaptabilityCollaboration