Pigment

Paid Media Manager

Pigment

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Own and evolve the global paid media strategy across channels and funnel stages, acquisition, retargeting, and brand.
  • Lead and manage the day-to-day relationship with our paid media agency: set goals, provide direction, and review strategic plans and optimizations.
  • Collaborate on testing plans and campaign frameworks with the agency to improve efficiency, uncover insights, and drive innovation.
  • Oversee execution of high-impact paid campaigns across platforms (Google, LinkedIn, Meta, programmatic).
  • Analyze performance deeply and consistently, build dashboards, monitor trends, and deliver actionable insights to cross-functional stakeholders.
  • Work cross-functionally with Demand Gen, Product Marketing, RevOps, and Web to align paid media with pipeline goals and full-funnel programs.
  • Build scalable processes for campaign planning, testing, and reporting; identify and drive improvements in workflow and tooling.
  • Stay ahead of trends in B2B performance marketing, bringing innovative formats and channel strategies into the mix.

Requirements

  • 4–6 years of experience in paid media, with significant ownership over strategy and budget in a high-growth B2B context.
  • Experience managing and getting the best out of agency partnerships, clear communicator, strategic thinker, high standards.
  • Familiarity with AI-powered paid media tools (e.g., performance forecasting, creative generation, copywriting assistants, campaign optimization).
  • Proven track record managing $2M+ annual spend across channels like Google Ads, LinkedIn, Reddit, programmatic etc.
  • Strong analytical mind, able to turn complex data into clear recommendations and influence strategy.
  • A creative thinker who questions the status quo, actively challenges assumptions, and brings new ideas to the table.
  • Ability to operate independently and navigate ambiguity with confidence.
  • A bias for action, experimentation, and continuous learning.
  • Excellent communication and collaboration skills; comfortable engaging with marketers, analysts, and leadership.
  • Nice to Have: Experience working with ABM tools (e.g., 6sense) and integrating them into paid strategies.
  • Nice to Have: Familiarity with attribution tools (e.g., Dreamdata), pipeline analytics, and multi-touch reporting.
  • Nice to Have: Global campaign experience and understanding of international nuances in performance marketing.
  • Nice to Have: Background in EPM or enterprise tech, with an understanding of how to position complex products to senior decision-makers.
Benefits
  • Competitive package
  • Equity
  • Healthcare
  • Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, Toronto, Paris, and London
  • High-end equipment (based on stock/availability) to do your work in the best conditions.

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media strategycampaign optimizationperformance marketingdata analysisbudget managementB2B marketingcreative generationcopywritingpipeline analyticsmulti-touch reporting
Soft skills
strategic thinkerclear communicatoranalytical mindcreative thinkerindependent operationnavigating ambiguitybias for actionexperimentationcontinuous learningcollaboration