Picarro

Marketing

• Adhere to the social media calendar and work with content and campaign owners to schedule social media posts.
• Build emails, email templates, landing pages, and forms.
• Implement website updates such as images, content, and layout adjustments.
• Maintain the marketing intranet site and ensure relevant and vital information is posted promptly.
• Maintain the e-commerce store to ensure all items have correct images and descriptions.
• Run various reports for marketing programs.
• Collaborate with internal and external stakeholders to understand event objectives and requirements.
• Develop and manage comprehensive event plans, including timelines, task lists, and resource allocation.
• Coordinate all aspects of event logistics, including vendor communications, setup, teardown, and submit POs and invoices.
• Maintain event memberships, partnerships, and associations.
• Develop and maintain partner communications.
• Communicate regularly with stakeholders to provide updates on event planning and execution.
• Capture metrics to measure the success of each event, such as attendee satisfaction, lead generation, and ROI.
• Analyze event data and create reports to assess performance and inform future event planning.
• Manage event budgets, ensuring all expenses are tracked and accounted for and each event stays on budget.
• Continuously assess and improve event planning and execution processes to enhance efficiency and effectiveness.

Marketing Specialist