Account Based Marketing Lead

Photoroom

Account Based Marketing & Events Lead at Photoroom focusing on tripling the pipeline. Collaborate with leadership and sales while executing global marketing strategies.

Posted 7/8/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $146,000 - $171,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a strategy for account based marketing.
Develop appropriate target lists for each level of priority working with Revenue Operations and sales
Execute strategy, owning delivery and results for referrals and events and working with expert team members for advertising and other levers to support objectives
Determine optimal event strategy for upper funnel and lower funnel for 3rd party and owned events working closely with the sales and brand teams.
Lead execution of events globally (with support from other team members and agencies as appropriate) including putting in place best practices for operations pre and post event to maximize impact on brand and pipeline generation.
Create an annual global flagship event to build Photoroom’s brand, customer relationships and pipeline building upon our customer advisory board event in 2025.
Develop KPIs to support pipeline objectives for events and account based marketing.

Requirements

What you’ll need

Strategic ABM Planning & Execution – proven experience designing multi-tiered ABM programs, define account segments and priority tiers, and orchestrate personalized campaigns across channels with measurable pipeline impact above 1.5x growth.
Event Strategy & Global Event Management – strong track record in building event programs across the funnel (3rd-party, owned, micro ABM and flagship events), managing logistics end-to-end, and driving repeatable operational processes that scale.
Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets.
Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes.
Enterprise Customer & Partner Engagement – Demonstrated experience building meaningful connections with high-value enterprise accounts, facilitating relationship-building opportunities, and representing the brand at global events and customer touchpoints.

Benefits

Comp & perks

Work flexibly: 3 days in the downtown New York (Chelsea) office, 2 days remotely per week
Regular team gatherings, including in-person onboarding in Paris (2 weeks), yearly company offsite and team retreat, quarterly in-person meetings (monthly during first 6 months), and social events like winter party and hackathons.
30 days annual leave plus local public holidays
Competitive equity package with stock options/BSPCE, giving you ownership in our growing company
$1000 one-time home office grant OR $400 per month co-working space stipend
$1,000 annual learning and development budget for training, courses, books, and skill development
Private health insurance
Access to personalized mental health support, including 1:1 sessions with therapists or coaches, self-care tools, and well-being resources via MokaCare
Sports and cultural activities reimbursement
Relocation support available if requires move to New York, including apartment finding.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Account Based MarketingEvent ManagementKPI DevelopmentCampaign OrchestrationLogistics ManagementPipeline GenerationData AnalysisMarketing StrategyPerformance OptimizationCustomer Relationship Management

Soft Skills

CollaborationLeadershipCommunicationRelationship BuildingStrategic Thinking