Paid Media Specialist

Phorest Software

Paid Media Specialist executing digital acquisition campaigns across multiple channels for Phorest, supporting salon and beauty industry growth.

Posted 6/11/2026full-timeRemote • 🇨🇦 CanadaSeniorWebsite

About the role

Key responsibilities & impact

Lead day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns
Build and scale performance marketing campaigns for med spa segment
Manage campaign budgets and implement effective bidding strategies
Design and execute rigorous tests across ad copy, creative, audiences, and landing pages
Conduct research and audience analysis to reach core market
Stay updated with algorithm changes and platform policy updates
Prepare and present reports explaining performance against targets
Proactively identify underperformance and recommend recovery plans
Work with regional marketing leads to review performance and provide insights
Partner with teams to ensure messaging and assets are optimised for conversion

Requirements

What you’ll need

3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation
expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn)
experience in channels such as Reddit, Capterra, and StackAdapt
highly skilled in web analytics (Google Analytics)
strong analytical mindset and can turn performance data into actionable insights
strong communicator to translate complex data for senior stakeholders
commercial ownership and proactive approach to solving performance issues
ability to work autonomously in complex environments
knowledge of AI-driven tools such as Claude, ChatGPT preferred

Benefits

Comp & perks

Medical
Dental
Life
AD&D
Short Term Disability
EAP
wellness perks
401(k)
a range of upgraded insurance options
in-house Learning and Development/Business coach
online resources including LinkedIn learning
regular social events
Employee Resource Groups

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PPC managementperformance marketingB2B lead generationweb analyticsGoogle AdsYouTubePaid Socialaudience analysisA/B testingbidding strategies

Soft Skills

analytical mindsetstrong communicatorproactive problem solvingautonomous workinsight generationperformance optimizationcollaborationpresentation skillsstrategic thinkingadaptability