Paid Media Strategist – Retail Media

Phoenix Productions

Paid Media Strategist responsible for optimizing retail media strategies for Honest Company. Driving growth and brand visibility across Amazon, Walmart, and other media networks with hands-on campaign execution.

Posted 5/18/2026full-timeLos Angeles • California, Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Lead end-to-end execution of retail media (search, sponsored products, DSP, offsite + onsite programmatic display)
Own investment strategy, budgets, pacing, billing processes, and optimization across platforms (Amazon Ads, Walmart Connect, Target Roundel, Instacart, etc.), ensuring spending is within plans and accurately reconciling efforts for finance needs
Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
Partner closely with external media agencies, the Senior Manager of Paid Media (Brand), MarComm and Creative team members, Sales, and Category teams to align media plans with JBP priorities, retail moments, product launches, and digital shelf considerations (PDP content, ratings, availability)
Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
Lead performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR, and other business-driving metrics; responsible for pulling data, analyzing, drawing insights, and clearly communicating campaign results on a monthly and as-needed basis.
Partner with analytics to measure incrementality and true performance impact across retail media investments
Integrate media with promotions, launches, and shopper marketing initiatives
Collaborate with Brand to ensure performance-driven, on-brand creative
Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy

Requirements

What you’ll need

Bachelor’s degree
5+ years of experience managing retail media for a CPG company
Proven track record of driving sales velocity, household penetration, and retail growth outcomes
Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
Strong understanding of performance metrics tied to business goals
Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
Experience partnering with external media agency
Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry

Benefits

Comp & perks

Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
Ownership & Equity 💼: Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

retail media managementcampaign strategyperformance measurementdata analysisincrementality testingbudget managementoptimizationperformance metricstest-and-learn planssales velocity

Soft Skills

collaborationcommunicationleadershipstrategic thinkingproblem-solvingcreativityanalytical thinkingrelationship managementadaptabilityinsight generation

Certifications

Bachelor's degree