Senior Content Strategist
Revinate
WordPress
Senior Data, Content Strategist
Phoenix Productions
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $130,000 per year
Job Level
Senior
About the role
- Manage, audit, and track eContent, including owning changes and uploads for current and new items.
- Partner with Creative and Brand teams to shape digital content strategy and asset development (including copy), ensuring alignment with company initiatives while optimizing for channel-specific needs and online behaviors.
- Incorporate consumer reviews and questions into content recommendations; share insights broadly across the organization.
- Conduct competitive reviews to identify opportunities and merchandising tactics.
- Perform gap and opportunity analyses of existing content performance; establish KPIs that ladder up to business growth goals.
- Track and monitor content performance, preparing monthly scorecards with actionable insights.
- Manage the Digital Shelf through CommerceIQ, setting thresholds, monitoring content performance, auditing, and providing marketplace insights.
- Lead onsite audits of Honest product pages; recommend and implement updates in Amazon Vendor Central and syndication platforms.
- Manage retail execution of key demand-driving activities (calendar alignment, system submissions, and on-site audits).
- Design and execute digital coupons in collaboration with brand and sales teams; track ROI and refine future strategies.
- Report on Subscribe & Save (SnS) metrics; contribute to product variation strategy.
- Partner with Product Supply and Amazon to complete forecasting and order generation for launches and demand-driving events.
- Co-own the launch of new products and define best-in-class go-to-market requirements.
- Manage execution and optimization of product pages and brand stores, ensuring top products are refreshed monthly.
- Develop A+ Content module recommendations and co-own enhanced content alongside Creative.
- Maintain merchandising calendar, execute brand store posts, and align with brand calendars for a holistic customer journey.
- Review brand store analytics and competitor storefronts monthly to inform shopper journey improvements.
- Foster strong relationships with Amazon; collaborate with the National Account Manager on troubleshooting and leverage IDQ/hidden keyword reports.
- Set IDQ targets and perform audits to maintain/exceed score.
- Audit CPF and Brand Registry landing pages to ensure visibility and share.
- Use SKAI and Vendor Central for share of voice (SOV) and keyword insights; execute changes to improve rankings and organic search.
- Align eCommerce content with digital media strategy, tailoring content to audience insights.
Requirements
- 8-10 years of professional experience, including 3-5 years in Amazon and/or eCommerce (Vendor Central required).
- 3-5 years of CPG experience preferred, but not required.
- Familiarity with Amazon marketing tools, content management systems (Syndigo, Salsify), and DAM platforms.
- Strong proficiency in digital metrics, Excel, AMC, DSP, and KPI analysis.
- Proven ability to identify growth opportunities and translate data into actionable insights.
- Excellent communication and project management skills, with the ability to operate independently in a fast-paced environment.
Benefits
- Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
- 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
- Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
- Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
- Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
- Ownership & Equity 💼: Ownership isn’t just a mindset here—it’s real. Every full-time employee is granted equity, giving you a direct stake in our future. When we win, you win.
- Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
- Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
- Employee Discounts 🛍️: Treat yourself and your loved ones to Honest products with exclusive employee discounts.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content managementdigital content strategyKPI analysisdata analysiseCommerce optimizationdigital metricsA+ Contentgap analysisROI trackingforecasting
Soft skills
communicationproject managementcollaborationindependent operationrelationship buildinginsight sharingstrategic thinkingproblem solvingadaptabilitycreativity
