Head of Social Media

Philo

Head of Social Media leading Philo’s organic content creation and social strategy. Collaborating across teams to maintain a consistent and engaging social media presence.

Posted 7/20/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $130,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in organic social strategy, content creation, and community management, with a strong focus on short-form video and platform-native storytelling. Proven ability to collaborate cross-functionally and leverage performance data to drive engagement and cultural relevance.

Highest-signal resume keywords

Organic Social StrategyShort-Form Video ProductionContent DevelopmentCross-Functional CollaborationCommunity Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

FilmingEditingSocial DesignMeme CreationWritingPlatform-Native StorytellingEditorial PlanningContent PublishingPerformance ReportingTrend Analysis

Soft Skills

Creative InstinctsProject ManagementEditorial JudgmentCollaboration Skills

Tools & Technologies

CapCutAdobe Creative SuiteCanvaFigmaSprout Social

Industry Keywords

Social MediaContent CreationEntertainment MarketingBrand MarketingCultural Moments

About the role

Key responsibilities & impact

Own Philo’s organic social strategy, editorial calendar, and channel approach across key platforms, with a strong focus on short-form video, Reels, Tiktok, YouTube Shorts, and emerging formats.
Create, film, edit, design, publish, and optimize platform-native social content, including video, graphics, memes, captions, carousels, and trend-driven posts.
Bring a strong creator/creative ethos to the role, understanding what makes content feel native, shareable, entertaining, and worth watching.
Develop social campaigns around programming priorities, cultural moments, giveaways, partner needs, and audience-specific initiatives.
Maintain Philo’s social voice and ensure content feels confident, approachable, audience-first, culturally aware, and unmistakably Philo.
Collaborate with Design, Brand, Growth, Product Marketing, Customer Support, Legal, agencies, and external creators to bring social ideas to life.
Support influencer and creator partnerships through creator sourcing, briefs, content review, and performance learnings.
Oversee community management, moderation, and escalation standards across social channels, Reddit, and app store reviews.
Use performance data, community feedback, and audience insights to inform content, creative, and marketing recommendations.

Requirements

What you’ll need

7+ years of experience in social media, content creation, entertainment marketing, brand marketing, or a related field.
Proven experience leading organic social strategy, editorial planning, content development, publishing, and reporting for a consumer-facing brand.
Strong hands-on skills in filming, editing, short-form video, social design, meme creation, writing, and platform-native storytelling.
Deep fluency in short-form video, especially TikTok, Instagram Reels, and YouTube Shorts.
Has a strong curiosity about trends and developments in the social media landscape including new and emerging platforms.
A strong portfolio of social work that shows creative range, platform fluency, and content that has meaningfully driven engagement, reach, conversation, or cultural relevance.
Experience with tools like CapCut, Adobe Creative Suite, Canva, Figma, Sprout Social, or similar platforms.
Strong creative instincts around TV, entertainment, pop culture, memes, fandom, creator culture, internet behavior, and what makes content shareable.
Excellent writing, editorial judgment, project management, and cross-functional collaboration skills.
Experience with programming launches, partnerships, giveaways, cultural moments, community moderation, and creator/influencer collaborations.
Ability to balance strategy and execution — leading the vision while also making the work when needed.

Benefits

Comp & perks

Full health, dental and vision coverage for you and your family
401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
Flexible working hours
Up to 20 weeks of fully paid parental leave
Unlimited paid time off for vacation and sick leave
$2,000 annual vacation bonus (we pay you to take a two week vacation)
$5,250 annually for professional development and educational assistance
$1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
$500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
Free Gympass subscription — an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
Dog-friendly office
And much more!