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Head of Marketing
PhillyTech (SaaS Talent)Head of Marketing generating qualified pipeline and revenue growth at an award-winning AI Marketing SaaS company. Responsible for strategic partnerships and pipeline generation with emphasis on demand generation.
About the role
Key responsibilities & impact- You will be responsible for generating a qualified pipeline and revenue growth through partnership led demand generation.
- Your success will be measured by the number of qualified opportunities created, pipeline generated, revenue influenced, and the repeatability of the systems you build.
- Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
- Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue.
- Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
- Build repeatable acquisition systems that reduce dependence on founder led growth.
- Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
- Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
- Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
- Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.
Requirements
What you’ll need- 4-7+ years of hands on B2B SaaS marketing experience, ideally within ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing.
- Strong understanding of partnership led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem based growth.
- Proven track record of generating qualified pipeline and revenue through marketing.
- Experience building marketing systems from scratch in a fast moving startup environment.
- Strong copywriting, positioning, website messaging, and content marketing skills.
- Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI tools.
- AI first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce better work.
- Builder mentality with the ability to execute independently without relying heavily on agencies, large teams, or a perfect playbook.
Benefits
Comp & perks- Bonus
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Hard Skills & Tools
B2B SaaS marketingpipeline generationrevenue growthSEOAEOLLM visibilitycopywritingcontent marketingmarketing systemsautomation
Soft Skills
builder mentalityindependent executionaccountabilitystrategic thinkingcommunication