Growth Solutions Consultant
Vericast
Job Level
Mid-LevelSenior
About the role
- Ensures smooth conduct of insights & analytics projects and initiatives with moderate complexity within the Marketing Insights & Analytics (MI&A) CoE guidance and BU / Regional priorities under direct supervision of the MI&A leader on Commercial, Competitor & Marketing, campaign, digital Insights & Analytics, Customer and patient insights, Customer Segmentation, Fore-sighting, Brand, Communication, Proposition and Customer experience feedback insights.
- Manages the insights & analytics databases and data reporting, utilizes insights from external agencies and global/regional sources to ensure comprehensive coverage and accurate reporting for informed decision-making.
- Conducts targeted commercial research projects to inform short-term decisions and enhance strategic planning efforts.
- Enhances marketing and go-to-market planning through synthesizing insights derived from understanding of customer, patient, payer, user, marketing, competitor and business dynamics across different data sources into concise & clear insights reports answering a specific business question.
- Guides delivery of insights and customer, patient centric recommendations to guide marketing decisions optimizing the customer experience, orchestrates collaboration across data sources—1st, 2nd, and 3rd party—to drive measurable impact on business outcomes.
- Leverages various communication avenues to foster a culture of data-centric decision-making and enhances business, customer Insights uptake among stakeholders.
- Collaborates with MI&A community and external agencies and also acts as an insights partner for project stakeholders to learn on the job and supports mostly in a project or team context.
Requirements
- Bachelor's / Master's Degree in (Digital) Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent.
- 3-8 years of experience in Market Research, Data Analysis, Digital Marketing, Business/Commercial Intelligence or equivalent.
- Proven skills in unearthing insights to drive strategy, identify market growth opportunities, trends.
- Experience in working with senior marketeers, senior business stakeholders and market representatives, understanding their language.
- Demonstrates fact-based decision making and learning attitude to understand business context.
- Has collaboration and facilitation skills (e.g. facilitating workshops).
- Storyteller: Agile with large amounts of data (qualitative, quantitative) and is able to synthesize into a clear and concise story.
- Familiar with state-of-the-art analytics platforms and tools.
