Growth Marketing

• Delivers the business plan for the respective business in the region and acts as key interface to the global BU teams, determining key enablers to win in the market.
• Works closely together with the community of local CMMs (level zone)
• Delivers 18 months S&OP planning ( PxQ ) in collaboration with S&OP Lead (SC)
• Drives Marketing Engagement and Planning for respective categories (focus on “how to win” for prioritized SOBs) based on deep audience-specific insights (consumer shopper, professional), resulting in category specific omni-channel experience and shopper journeys for prioritized channels, including A&P and media channel mix delivery against source of business (for annual planning)
• Implements portfolio (phase in / out), pruning, perfect NPI execution, pricing (local RRPs), recommends STTI levels to global BU and delivers promotion calendar across countries and channels
• Lives and breathes the category specific shopper insights, delivering excellent shopper execution and fundamentals to step-up visibility in-store
• Drives campaign management and optimization (double hatted campaign / media managers with both local and category view).
• Determines the professional audience strategy and implementation to drive MOR
• As a member of both the Region Leadership Team and the Business Leadership Team, responsible for end-to-end collaboration and planning for delivery and activation of innovations and commercial unlocks, ensuring the needs of the region are fully incorporated into relevant PDLMs.

Growth Region Grooming

Senior Growth Lead

Senior Business Architect – Growth