Product Marketing, DXR
Philips
full-time
Posted on:
Location Type: Office
Location: Pune • 🇮🇳 India
Visit company websiteJob Level
SeniorLead
Tech Stack
Go
About the role
- Drives commercial strategy by aligning portfolio positioning with market opportunity and growth objectives.
- Researches and synthesizes customer, market, and competitor insights to inform targeting, messaging, and engagement strategies.
- Defines target customers, personas, and decision journeys to guide marketing activation and sales enablement.
- Owns go-to-market strategy and launch plans, including budget allocation, ROI measurement, channel mix, and activation calendar.
- Partners cross-functionally to ensure GTM alignment with product roadmaps, portfolio priorities, and business objectives.
- Delivers the annual integrated marketing plan, ensuring continuous improvement and alignment across businesses and markets.
- Leads campaign development in partnership with MarCom, establishing clear success metrics (PTS, ROI, funnel velocity).
- Designs omni-channel engagement strategies and content roadmaps aligned to the customer decision journey.
- Develops customizable asset toolkits for regional activation, ensuring consistent portfolio messaging and positioning.
- Acts as subject matter expert on product and market to support regional marketing and sales teams.
- Designs and delivers enablement programs, including training, role-plays, storylines, and customer-facing materials.
- Facilitates customer and KOL discussions, capturing feedback to refine positioning and accelerate adoption.
- Measures post-launch performance using success metrics and customer feedback, identifying opportunities for optimization.
- Designs and manages data strategies to enhance visibility of customer engagement, channel performance, and conversion.
- Continuously iterates campaigns, content, and enablement strategies to improve commercial impact.
Requirements
- Minimum 8 years of experience with Bachelor’s OR minimum 5 years of experience with Master’s in Product Marketing, Marketing Communications, Product Management, or related fields.
- Go-to-Market Planning & Execution
- Market & Competitive Intelligence
- Customer Segmentation & Persona Development
- Campaign Development & ROI Measurement
- Sales Enablement & Training
- Stakeholder Management in Matrix Organizations
- Omni-channel Engagement Strategies
- Business Acumen & Data-driven Decision Making
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Go-to-Market PlanningMarket IntelligenceCompetitive IntelligenceCustomer SegmentationPersona DevelopmentCampaign DevelopmentROI MeasurementSales EnablementData-driven Decision MakingOmni-channel Engagement Strategies
Soft skills
Stakeholder ManagementCross-functional CollaborationCommunicationLeadershipStrategic ThinkingAnalytical SkillsCustomer EngagementTraining DevelopmentFeedback FacilitationContinuous Improvement