phData

Product Marketing Manager

phData

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop clear, differentiated value propositions, positioning, and messaging for products and solutions
  • Translate features into customer outcomes, not buzzwords
  • Maintain messaging frameworks that scale across personas, industries, and use cases
  • Own GTM plans for new product launches and major releases—from strategy to execution
  • Partner with Product, Sales, and Demand Gen to ensure launches land
  • Define target audiences, personas, and use-case prioritization
  • Equip Sales with the tools they actually use: pitch decks, talk tracks, battlecards, FAQs, demos, and objection handling
  • Train Sales and Practice teams on positioning, competitive differentiation, and how to win
  • Be the “voice of reason” when sales asks for everything
  • Conduct customer research, win/loss analysis, and market analysis
  • Track competitors and keep competitive insights current and usable
  • Bring customer and market perspective into product roadmap discussions
  • Act as a strategic partner to Product Management, not a downstream order taker
  • Align with Demand Gen, Content, Brand, and Partners to ensure consistency and impact
  • Drive clarity across teams

Requirements

  • 3-5 years of experience in product marketing (B2B tech or SaaS preferred)
  • Proven experience owning GTM strategy and sales enablement
  • Prior experience in a professional services, consulting, or services-led organization, partnering closely with delivery/client teams to bring offerings to market
  • Experience working closely with Product and Sales teams
  • Strong storytelling and messaging instincts—clear beats clever
  • Analytical enough to use data, qualitative enough to trust insight
  • Comfortable presenting to sales, executives, and cross-functional teams
  • Excellent written and verbal communication skills
  • Strategic thinker with a bias toward action
  • Comfortable with ambiguity and competing priorities
  • Knows when to push back and how to do it constructively
  • Takes ownership
  • Nice to Haves
  • Prior experience in data, analytics, or AI domains
  • Experience supporting field sales and solution engineering / pre-sales teams
  • Experience with win/loss analysis and competitive intelligence programs
  • Experience marketing to enterprise buyers and multiple personas (business + technical)
Benefits
  • Impactful Work: Partner with leading organizations on meaningful data & AI initiatives.
  • Collaborative Culture: Work with a supportive, high-performing global team that values transparency, autonomy, and continuous improvement.
  • Growth Opportunities: Access to challenging projects, mentorship, and structured development pathways.
  • Values-Driven: We prioritize doing the right thing for our clients, our teams, and our community.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategysales enablementwin/loss analysiscompetitive intelligencedata analysisstorytellingmessagingcustomer researchmarket analysis
Soft Skills
communicationstrategic thinkingownershipanalytical skillspresentation skillscollaborationadaptabilityproblem-solvingstorytelling instinctsconstructive feedback