Director, International CRM Intelligence – Insights Strategy

Pfizer

Pfizer CRM intelligence director transforming international healthcare data into predictive insights, segmentation and AI-enabled engagement. Shaping marketing strategy across priority brands and markets.

Posted 8/19/2026full-timeNew York City • Illinois, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $176,600 - $294,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy development, leveraging customer analytics and AI to drive actionable insights and measurable outcomes. Proficient in data quality management, audience segmentation, and compliance within the pharmaceutical and healthcare sectors.

Highest-signal resume keywords

Customer Analytics Platform ProficiencyStrong SQL ExperienceAI FluencyData Quality ManagementPredictive Analytics Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Customer AnalyticsSQLData AnalysisMachine LearningPredictive AnalyticsData GovernanceSegmentationChurn AnalysisAudience AttributesReporting Strategies

Soft Skills

Interpersonal SkillsInfluencing SkillsProblem-Solving SkillsOrganizational SkillsTime Management Skills

Tools & Technologies

Adobe AnalyticsGoogle AnalyticsSalesforce Data CloudSalesforce Marketing CloudCDP

Industry Keywords

PharmaceuticalHealthcareDirect-Response MarketingData PrivacyConsent Management

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Serve as the International CRM intelligence lead, translating customer, campaign and market data into recommendations shaping CRM strategy and next-best-action
Surface market-level insight into global strategy for priority brands and markets
Lead predictive and diagnostic analytics measuring CRM effectiveness across segmentation, propensity, lifetime value, churn, channel preference, engagement and conversion
Define CRM requirements for data quality, product segmentation and audience attributes, and steward their fitness for personalization and AI-enabled engagement
Diagnose and escalate data gaps blocking CRM activation with Data & Audience Strategy and data engineering
Apply generative and agentic AI to accelerate insight generation, reporting and synthesis
Design and maintain reusable prompts, analytical agents and skills for faster, self-service insight
Partner with the KPI Council and Business Insights & Reporting on CRM KPIs and measures of trust and performance for AI-generated content and agentic journeys
Define and evolve CRM-specific dashboards and self-service insight across priority brands and markets
Lead international and regional CRM research, opportunity valuation, market sizing, segmentation, lifetime value, cross-sell and new-market analyses
Define and socialize CRM data collection and management best practices, including consent, ePermissions, list management, database quality and hygiene
Stay current on regional privacy and responsible-AI guidance
Collaborate with CRM strategists, Data & Audience Strategy, Applied Intelligence & Insight, Digital, regional commercial teams and GLocal teams
Report to the International CRM Strategy Lead

Requirements

What you’ll need

Bachelor's degree with 10+ years of relevant experience
Hands-on proficiency with a customer analytics platform (e.g., Adobe Analytics or Google Analytics)
Strong SQL experience, including independently writing, joining and optimizing complex queries across relational databases
Demonstrated AI fluency
Working understanding of machine-learning approaches applicable to CRM audiences, including segmentation, propensity / next-best-action, churn and uplift
Experience turning data into decisions and defining commercial and marketing recommendations that drive measurable results
Experience defining and implementing regional analytics and reporting strategies and scaling international capabilities to local markets
Intermediate or advanced experience with data and analytics
Understanding of CDP, audience attributes, data quality and governance foundations
Experience partnering with Legal and Compliance on data, privacy and consent across markets
Exceptional interpersonal skills and ability to work in a matrixed environment
Strong executive presence and ability to influence senior leaders
Strong analytical, problem-solving, writing, presentation, influencing, project, time-management and organizational skills
Fluent in English (written and spoken)
Masters degree (preferred)
Hands-on experience with CDP and audience platforms such as Salesforce Data Cloud or Salesforce Marketing Cloud (preferred)
Predictive / decisioning tooling experience (preferred)
Advanced SQL across multiple complex databases (preferred)
Experience defining measurement or governance frameworks for AI-generated content or agentic customer journeys (preferred)
Broad knowledge of the pharmaceutical and healthcare environment and international direct-response marketing (preferred)
Candidates must be authorized to be employed in the U.S. by any employer
This position requires permanent work authorization in the United States
Occasional travel (≤20%)
Time zone flexibility; North American time zone preferred and EU time zone possible

Benefits

Comp & perks

Global Performance Plan with a bonus target of 20.0% of base salary
Share-based long-term incentive program
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility
Virtual / remote working arrangement possible