Customer Data Platform Audience Implementation – Secondment 9-12 Months

Pfizer

Customer Data Platform expert building Salesforce audiences and data extensions for Pfizer’s US CRM healthcare campaigns. Optimizing targeting, personalization, analytics, and audience performance across patient, consumer, and HCP communications.

Posted 8/17/2026full-timeNew York City • New York • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Data Cloud and Customer Data Platforms, with a strong focus on audience building, data management, and CRM strategy optimization. Possesses exceptional analytical skills and the ability to influence stakeholders at all levels while maintaining discretion with confidential information.

Highest-signal resume keywords

Salesforce Data Cloud ExpertiseCustomer Data Platform ExperienceSQL ProficiencySalesforce Marketing Cloud ExperiencePharmaceutical Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience BuildingData ManagementData ExtensionsEmail TargetingCRM Strategy OptimizationRelational DatabasesData SchemasAnalyticsCampaign Performance AnalysisProblem-Solving

Soft Skills

Interpersonal SkillsBusiness AcumenAnalytical SkillsInfluencing SkillsCollaboration

Tools & Technologies

Salesforce Data CloudSalesforce Marketing CloudCRM ToolsAnalytics Platforms

Certifications & Qualifications

Salesforce Data Cloud Consultant CertificationSalesforce Data Cloud Architect Certification

Industry Keywords

Pharmaceutical IndustryCustomer Data PlatformsMatrix EnvironmentConfidential Information HandlingExecutive-Level Work Products

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Influence and support US Consumer and US HCP CRM teams as a Salesforce Data Cloud technical expert
Review the pipeline of CDP audience structuring and building requests
Build email audiences, personalization, and data extensions in Salesforce Data Cloud
Organize and manage data extensions
Share CDP audiences internally for approval
Support a CDP data dictionary or glossary for data contained in the US CDP
Partner with engineering and technical leads to understand available CDP data types
Support Pfizer Operations in validating and approving Salesforce Data Cloud audiences and data extensions
Act as the main point of contact for audiences and data extensions
Provide expertise and thought leadership across Salesforce Marketing Cloud audience-related solutions
Use Salesforce Marketing Cloud analytics to improve CRM targeting strategy and measure CRM impact
Use dynamic sending and suppression lists to manage unsubscribe rates
Refine and optimize CRM audience segments based on campaign performance and customer behavior metrics

Requirements

What you’ll need

Bachelor's degree with at least 8+ years of experience
Expertise in Customer Data Platforms, including significant Salesforce Data Cloud experience targeting emails and building audiences
Experience with relational databases, SQL, or data schemas to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills, and strategic mindset
Role model for Pfizer Values: Courage, Excellence, Equity, and Joy
Executive presence and ability to influence senior leaders and colleagues at all organizational levels
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness when handling confidential information
Preferred: Master's degree with at least 7+ years of experience, PhD with 5+ years of experience, or MD with 4+ years of experience
Salesforce Data Cloud Consultant and/or Architect certification preferred
Salesforce Marketing Cloud experience preferred
2+ years of pharmaceutical industry experience preferred
Intermediate SQL knowledge preferred
Experience building executive-level work products and partnerships to support CRM strategy success
Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues' work
Must be authorized to be employed in the U.S. by any employer
Must have permanent work authorization in the United States; U.S. work visa sponsorship is unavailable now or in the future

Benefits

Comp & perks

Full-time employment
Flexible position with approximately 2.5 days a week in office under LIFYD requirements
Eligible for relocation package – NO
Relocation assistance may be available based on business needs and/or eligibility
Opportunity to grow and develop a career
Ownership culture valuing diversity
Opportunity to impact the health and lives of millions of people
Accessibility assistance for the website, application process, and interviewing